CPR Promotional Check-Up - Mar 15, 2019

Press Universal #237

Just based on some panels and group meetings, I think there are a lot of Programmers and Promo Directors who have never gone home with the thrill and satisfaction of having landed some free publicity with TV coverage of their event. The biggest problem is that we never give them anything to shoot. You can't film someone clicking and registering for meet and greets with One Direction. They can and will cover a game of musical chairs in a shopping mall for the same prize.

A radio station wedding, since the invention of television, has never not gotten television coverage. As witnessed by KJ-103's Streetcar Wedding in OKC yesterday, plus they snagged some digital stories from other outlets. Boom. Plus you can sell the bejesus(tm) out of a wedding so this should be on your list for next year. Here is a Frito produced video of the event.

Slogan Shirts

In 2019 it's increasingly hard for brands to get consumers to wear shirts that are simply blatant advertising for them. It's required some subterfuge and cloaking to get the logo in there and still have it be something creative that people will want to wear.

Michael Martin when he was with CBS in San Francisco, about eight years ago was at his daughter's college in Santa Clarita and noticed that students were wearing shirts with just weird phrases on them, so he went back to 99.7 NOW-FM and redid their wearables so they would say something cute, have a logo too but too obtrusive...and the audience loved them. And wore them. It was also about the time that iCarly started dressed the stars in similar shirts, a company called Penny Tee's started churning them out and the viewers bought them by the truckload.

Since then some of the stations have started doing this with phrases like "Keep Boise Boring" and "I Only Love My Bed And Utah. Sorry." Terry O'Donnell with iHeart in Albany has done that with Kiss and the listeners love them. Something like "Dance Contest Loser" and a logo down and to the left of it. "Hannah Montana Destroyed My Family"? They couldn't print enough of them. And that's the sign of a great t-shirt. People want them and will wear them.