CPR Promotional Check-Up - Apr 8, 2019

Interviews With Celebs Pimping Projects

They ALL sound the same. Every single one. I remember working in SFO and Bruce Willis was in for something or other, and the morning show took him down to the coffee kiosk around the corner with a marti and the barista dude and the dozen or so early morning coffee people in line, did the interview.

Bruce was having the TIME OF HIS LIFE. The publicist hated it because it strayed away from whatever film he was pimping, but who cares? They mentioned the film a dozen times and it was fun, it shut down the street, Bruce became an instant fan of Wild and it sounded great. "Sounded great" is the ultimate litmus test. Why do I want to hear Ryan Reynolds reply to the same questions that I can hear him reply to on 19,000 websites.

Maybe 30 or 40 radio stations interviewed Obama. And most played it straight and it sucked and no one cared. KOB-FM in Albuquerque had fun, the Pres had fun and it was the largest orgy of press I've ever seen a radio station get. Ever. (For not having an incident with water)

So a few years ago the PD in London decides to send a novice DJ to interview Mila Kunis. And it was all over the web. My favorite part is where she mocks her publicist by giving the standard answers. http://www.cnn.com/video/?hpt=hp_c2#/video/bestoftv/2013/03/07/exp-point-stark-kunis-interview.cnn

Great Moments In Contest Tweaking

It's always fun to see stations that will take what they're doing and make an adjustment to it to reflect something that's big and topical.

A few years ago the teachers in Chicago struck at the beginning of the school year and the parents of 600,000 kids suddenly were stuck with trying to find ways to get sitters or day care or otherwise deal with their kids not going to school.

B-96 was doing this awful $500 contest that involved more than one artist a day and different appointment times and then there was a bonus element. I remember reading the description to a CBS GM and he paused and said "I have no idea what you just explained to me" Listen for Mariah Carey at 9:07 and then Lady Gaga at 11:14 and then Katy Perry at 1:03...you get the idea.

I suggested they suspend the contest until the strike was over and run a promo acknowledging the situation people were having to deal with, and take the money, break it into two $250 winners and ten times a day pay peoples childcare.

As God is my witness, you would have thought I'd suggested putting kittens in a blender.

The US Dollar was at a pretty high point in terms of strength internationally, so K-Rock in St. Johns switched their K FX contest, round three, to US Dollars. Which would fluctuate every day with the exchange rate. So one day, instead of winning $1000 Canadian dollars, you'd win $1330.84 US Dollars. Why? Why not?