CPR Promotional Check-Up - Apr 19, 2019

Ari 102.3

Ariana Grande kicked off her tour in Albany last month and Kiss 102.3 rebranded for the day as Ari 102.3, and as so often happens with topical name changes like what BEN-FM just did with BRYCE-FM in Philly, it got some TV coverage. https://wnyt.com/news/wkkf-kiss-1023-ariana-grande-all-day/5282965/?cat=10114&fbclid=IwAR3kiPKxUZDh6MrZ3534Rd_4L7mQeFvIecMkDhcfWgy645N6sNqd_W1c_EQ
All Ari, all day, with graphics and imaging followed by a well-planned and perfectly executed butt kicking on-site.

https://soundcloud.com/cprpromo/ari-1023-sweep-1

https://soundcloud.com/cprpromo/ari-1023-promo-2

https://soundcloud.com/cprpromo/ari-1023-legaltoh

Neon Tee's

Speaking of thorough and complete butt kickings, Keith Day announced his presence in the market by helping WQYK kick the snot out of their competitor at Blake Shelton last month. https://www.youtube.com/watch?v=ihC43bVPeb0&feature=youtu.be

Why would you want to have a t-shirt that blends in? The station has been blanketing Tampa in shirts for years and use them as upgrade methodologies at shows. They have even created a tutorial on where to get them and how to increase your chances of winning. https://995qyk.com/contests/qyk-neon-t-shirts-3-commonly-asked-questions/

"Things Overheard At..."

That was Mix in San Jose's way to introduce codewords for their Coachella contesting last week: "Things overheard at Coachella..."

Daft Punk will not be at Coachella this year; keep your helmet at home
Get out of my tent you filthy hipster
Do I look like a dork with this glow stick in my mouth?
Could also be done as "Things overheard at (local waterpark)", "Things overheard at the State Fair", "Things overheard in the breakroom", "Things overheard on Easter", and the proverbial etc.

Remote Studios

WPGC used to have a remote studio in an old movie theater ticket window in Georgetown. On Friday and Saturday nights, if Albie felt bored in the studio, he could go down there, flip a switch and be on the air and sound WAY more tapped into the vibe than the competitor locked in their studio.

Ditto with KLUC in Las Vegas where, on super hot days, they could go to Wet & Wild, plug in and be on.

KJ-103 in Oklahoma City has their own version at the local theme park, Frontier City. Why wouldn't you want to be out marketing to thousands of people on a great afternoon in June?