CPR Promotional Check-Up - May 3, 2019

As Seen On TV

Goose with Cumulus in Colorado Springs once did a video series of testing the products of the products you see tested in TV infomercials.

Scotch and Britta with JACK-FM in Fargo have created a contest where you win cheap products you see on TV and they've created videos for some of them like Zorpads. https://www.youtube.com/watch?v=0HTrbfIbDCw&feature=youtu.be
this weekend, then (station) is offering a contest that requires no bracket. Listen. Call. Win.

Great Characters

Great campaigns have great "faces" to them. Progressive? Flo.

94.9 in San Diego has Coach Ella as the driving force for their Coachella contesting. He's on year two and it's been fantastic. New videos at least once a week.

Channel 45 in the Twin Cities has Dr. Chuck Ells as the face for all their syndicated comedy programming. He's great. They do new stuff all the time and he got nominated for a regional Emmy. http://kstc45.com/45tv-institute-of-laughter.html#chuck

You all have national contesting right now, and it's very exciting. The one thing that you can control is the stationality and how you promote it locally. What if you did The Institute Of Winning? Or if you're doing The Secret Sound, The Institute Of Noise? High/Low? The Institute Of Numbers. Because with everyone else doing generic promos, anyone who puts a modicum of creativity into their imaging is going to get noticed.

Debribe University

Q-93.5 in Columbia is the latest station to use "bribe" as their theme for their group contest, teasing the launch with spots from "Debribe University". https://www.q935.com/contests/debribe-university/

Binge Listening.

Radio is really good at stumbling on and rediscovering old contests and features. Like in 2010 when NOW in NY started CFM's. Commercial Free Mondays. And very quickly versions of this ended up on 900 radio stations.

The point of promotions is to stand out. So if more stations than just yours are doing long long sets of music, you need a better name than theirs.

Wild in SFO was Stopless Music. It cut through. In Charlotte the competition was doing Double The Music so Clifton announced Triple The Music. It freaking showed up in research years after the station was LMA'ed and became whatever it was next.

There's binge drinking. Binge TV watching. Why not binge listening?