CPR Promotional Check-Up - May 20, 2019

For Gas Stations

Convenience store chains generally have been solid and consistent advertisers of Radio, and one of the stations has a six store chain that is going to be giving away cars this summer.

I haven't seen a station use their morning show to deliver a song of the day or text code on gas pump video monitors. And I would have to believe that the client would have no problem with people pulling up to their pumps to catch the winning message for the next day. And there IS no purchase necessary so you skate on the lottery reg.

4th Of July Personal Shopper

One of the stations has a client that will give them some cash to be used for prizes. They just want, yes, added value. WPGC did something for the 4th that would be perfect for this kind of situation; they had listeners submit grocery lists for what they were going to need for their holiday barbecue. The station picked a few of them, went, did all the shopping, delivered the stuff and paid for it.

How To Debut With Some "Ooomph"

I'm more of a "let's get it on the air and get settled and make sure we're listenable before calling any attention to the product" kind of guy. So, obviously, this 23,000,000 view youtube capture of the debut of TNT in Belgium goes against everything I believe in. http://www.youtube.com/watch?v=316AzLYfAzw&feature=youtu.be

Wedding/Focus Group Crashers

In terms of a morning show topic, wedding crashing is great. At LEAST two or three times a Summer I'm in a hotel where there's a wedding reception. A nice shirt and pants and I've never NOT been able to mingle and score a free drink or two. (It beats reruns of "COPS")
Why do you want to have every member of the Street Team and intern staff signed up for the competition's database? Because every once in awhile a station will recruit focus group members through their database...and like we did in San Antonio, the opportunity to get 20-25 people undercover to pick all the wrong songs, is just too good to pass up.