CPR Promotional Check-Up - Jun 3, 2019

Text-pose'

One of the stations is looking for a regular "thing" to do on the streets during the morning show. This would be pretty simple; you walk up to random people you see doodling on their phones and offer them a prize if you can read the last ten texts they sent/received on the air.

TV Spots

First, if you are not signed up for James Cridland's futuroligist Radio eblast that goes out once a week, you should be. Especially in the States we've become really focused on stations that are here and can lose sight of great programming and promotions that are being done elsewhere. Hit him up at james@cridland.net (I keep trying to get him to switch to earthlink.)

He shared this link which has some recent examples of TV spots being done in places like the UK and Australia. http://www.prodjamie.com/5-radio-station-tv-adverts-that-truly-deserve-a-standing-ovation?utm_source=james.crid.land&utm_medium=email&utm_campaign=james.crid.land:2018-04-30

Receptionists

On my list of "things that great radio stations have in common" is that they always have great people working up front. From the GM and Promotion Director at Hot in Ottawa:

I'm excited to announce "Pom Pom - the Queen of the lobby" aka Kristen Smeltzer will now be heading up our lobby/reception area on a permanent basis. She will still be able to do many of her admin roles there as well.

Kristen has done almost EVERYTHING! She worked her butt off as a part of the Street Team, she became "Pom Pom" the Morning Hot Tub phone screener. She showed a passion and commitment to Newcap and worked herself into a role that included a half day in admin and a half day in promo.

Since then, she's been a big part of our admin department, and has done a phenomenal job helping out in traffic.

She's shown a great initiative taking on this new role at the front desk, and don't be surprised if you see some great changes, and fun themes in our lobby in the next couple of weeks.

All of this is in an effort to make our listener/client experience, much more memorable and fun.

Brainstorming With The Listeners

So, you've got 300 actives coming to a Cineplex for the screening of "Weekend At Bernies: The College Years"? Why not put their collective brainpower to work. Several times over the years I've invited everyone after the screening to a pizza place for soft drinks and food, and have done a brainstorming session with them. It's amazing what they'll come up with. First, they're your fans. They're the people you're targeting. So who better to tell you what would be a great 4th of July contest? The reason there's so much mediocre Radio is that you have a small group of people, who are often out-of-the-demo, trying to predict what the audience will think is cool, hip or funny. Try and be surprised.