CPR Promotional Check-Up - Jun 10, 2019

The Best Promotion Of 2019 (So Far)

BEN-FM in Philly, where they had two back-to-back TV/press wins in a row, but got mud-bumped to the side by Cat Thomas and Y-98 in St. Louis.

The best "things" are often so local that they're almost inexplicable to people not in that market. The Blues won the second round of the playoffs and the market has lost it's mind. No, they didn't win the Cup (yet) but the hysteria is real. So Y decided to take yesterday and play "Gloria" by Laura Brannigan for 24 hours. The song has inexplicably been adopted by the team as "their" song and they got three local TV stories, print and a story on ESPN. Beat that.

http://www.espn.com/nhl/story/_/id/26701329/blues-disco-all-gloria-game-7-win?platform=amp

Spread The Word

One of the promotions that Radio used to do back when it was fun was "What Would You Do For (Prize)?" like JACK in Vancouver just did with sending winners to see Aerosmith in Vegas.
When the Wilds in SFO and Tampa launched, we asked people to "Show Us Your Wild", or, basically create giant garish displays of the moniker.
Jesse and JD at CJAY in Calgary just pulled it off as Spread The Word. This...is amazing. https://www.youtube.com/watch?v=J4n46oDUeV4

Nappy On The Appy

Congrats to myTalk 107.1 in Minneapolis which bathes in pop culture, for tieing in a TSL app promotion with the Royal Baby. https://live.mytalk1071.com/listen/rewards/13471

Influencers

More so than just about any other station out there, ALT949 in San Diego does great promo videos for their contests. Coming out of their "Coach Ella" series, they're introduced "Influencers" to sell they huge, upcoming KABOO concert. https://alt949.radio.com/blogs/me-you-influencers-kaaboo-episode-3-makeover