CPR Promotional Check-Up - Jun 13, 2019

Social Media Gold

A "Hate The Sharks" vid from Entercom in St. Louis, tehy used a song from Spence at KLUC. And it got 32,000 views in the first two hours. https://www.facebook.com/Y98STL/videos/360865864541551/UzpfSTEyMzQ1NDg3NzI6MTAyMTg5NDE5NzIxNjAzNDM/

Slumber Parties

One of the things we discovered early-on at Wild in SFO was that throwing a party just for one of the talent and her ginormous number of female listeners, was a homerun. Thus was born the Bachelorette Ball. It took some refining and fine-tuning. We tried adding artists and honestly, no one really cared. They were there for the party, the booze, the male strippers and hanging out with Renee. You know it's a good sign when it's 1 am, the Westin ballroom is packed and no one will leave.

93Q in Syracuse has taken this and turned into the kind of series that most stations could only dream of having. Amy's Slumber Parties sell-out, make a lot of money and are now two nights because of demand.

So it only makes sense that Hot 98.1 in Greenville did their toe in the slumber pool. https://www.hot981.com/event/the-hot-98-1-slumber-party/

Hometown Hangouts

"Radio is like politics" is a pretty common analogy and it's pretty accurate. Whoever has the best candidate, the best message and gets the most votes, wins. And smart stations know that locking up their candidate and having him/her campaign using only social media isn't going to work. You need to be out, working the voters.

KSON in San Diego, 93.1 The Wolf in Greensboro, WPGC in DC, KOB-FM in Albuquerque and quite a few other stations have adopted summer programs where they will take the morning show live to a different part of the market every week or every month. It's not a remote. Remotes suck. It's their show. Live in front of a crowd of listeners who might never have met anyone from the station before. The music is the same. The contests are the same. The features are the same, though they will usually incorporate the live audience as players.

And there is free food. Boom. Homerun.

One of the CHR's did this as a Home Town Tour and did five different locations over the course of a week, which was back breaking for the promo team, but it worked. And it worked because they strategically picked breakfast locations in parts of the surveyed area that might otherwise get overlooked. If they'd done the morning show at a Starbucks near the university, a hundred people would have showed up. Doing it as a coffee place in Forest Lake? 800+ people showed up over the course of the show.

Great, simple, effective marketing that savvy people can sell the crap out of.