CPR Promotional Check-Up - Jun 14, 2019

Ribald Tomfoolery(tm)

Following a pretty historic run of predicting baby genders, Joss at KxKy in San Diego missed on the Royal Baby and lost a bet with her co-host Rob. This resulted in her having to binge watch 8 hours of Benny Hill. Her brain now has the texture and consistency of tapioca. https://kyxy.radio.com/blogs/mornings-rob-joss/rob-and-joss-joss-watches-hours-and-hours-benny-hill

Ten Secret Super Stars

As I've oft-said, Radio is exceptional at rediscovering methodologies. After about a decade hiatus, the methodology where you take six or 7 hooks and cram them into a quick montage is back at several stations. As it should be: it's a GREAT contest.

Brian Douglas at Entercom in Greensboro came up with the Ten Secret Super Stars. Ten celebs each contributing one word to a phrase. ID all ten celebs and win a bunch of cash. The trick is to mix it up and do a few TV stars, a couple of movie stars, a politician, someone local, a couple of artists and then someone random like Jamie Lee Curtis as The Beat did in Vancouver. She's pretty off-the-radar and when nine of the ten are guessed and just one is left, every play is potentially the winner. Basically, it's Secret Sound on crack. Take a listen and good luck.

From Froggy 92.9 last Summer. https://soundcloud.com/cprpromo/tensecretstarsfinalmontage-1

A promo from Vancouver https://soundcloud.com/cprpromo/the-beat-guess-whats-in-it

From Radiowave 96.7 https://soundcloud.com/cprpromo/10-secret-superstars

From KDWB https://soundcloud.com/cprpromo/10-secret-jessica-1

The Secret

This is a Paul Kaye contest from the UK and was done on a CHR in Minneapolis for tickets to their Summer Concert, and on Star in Pittsburgh for concert tickets.

It's a great contest but a lot of Radio People won't get it because we think like Radio People. The audience loves it and will be glued to every play, writing down the responses.

The concept is simple - The station has a secret and if you know the secret, you can win. (up to three times)

The secret is how to respond when we answer your call and ask you a question. For instance, in Minneapolis, no matter what we ask you, just say "Uh" at least once in your response.

"Sonia, are you ready to play The Secret? Good. What color is your car."

"Paige, I, uh, ride a bus. But if I had a car it would be red."

"Holy cow you know The Secret, you're going to the show."

You can leak the Secret to get started by doing something creative, like, "Ice is going to be out at the Blazers game tonight. She's kind of vain about her shoes. So if you compliment them, she might tell you the Secret." Boom. You'll get a winner or two over the next couple of days and everyone with their charts and sliderules can have some context to start putting 2 and 2 together to get the Secret.

In Pittsburgh? Your reply had to start with the same first letter as our question to you.

"Well Sonia, here ya go. If you could live on just one kind of food, what would it be?"

"Wintergreen gum, Paige."

"You know the Secret!"

People's heads will explode as they start again from scratch trying to figure out what it was. And when you start getting winners regularly, then it's not a secret and you start anew.