CPR Promotional Check-Up - Jun 18, 2019

Two Great Contest Names

Why do we give away cash? To make winner promos. And to bribe or entice 4% of the listening audience to tune in at an appt time, thus, this name is outstanding for KLUC's Entercom group contest: The $1000 Bribe. It says it all.

And this is almost a homonym for the KZIA/Cedar Rapids window sticker campaign that is back for another summer: Win Dough.

Cut The Cord

One of the stations has an appliance store that would like a promotion. Hmmm...

The last week of August there will be anguished parents sending their kids off to college. You could:

• Have them sponsor a week of spa treatments for the moms and send one kid off with a washer and dryer to insure that he/she does her clothes.
• Or give a mom a new and bigger one for the weekends that the kid comes home with bags of laundry to do.

BTW: Cut The Cord was a week-long series of events at Mix in Boise geared at keeping women from having nervous breakdowns the first week their kids were up and out. Movie screenings. Wine/book clubs. Fitness events. Go. Sell this.

Ticket Stub Tuesday

My pastor is pretty cool. He knows every Bill Murray movie by heart, loves beer and fishing and once dined on chili dogs at the most profane bar in St. Paul.

So, a few years ago he and the fam went to NYC and got to sit in the VIP section at the Macy's Parade. I don't know what pastors make, and they get free housing, but this was about a $15,000 prize. So I kind of asked how he'd been able to score such nice seats without sounding like "So much for the vow of poverty!!!!"

His brother is a prize pig. And without going into extreme details, pretty much verifies every mental image that we have of these people.

Joel told me that he just mercilessly works all the radio stations and media in Chicago. He'll play call-in and text contests, and also ANY "write us and tell us your story" contest, and wins a disproportionate amount from the latter. "He said that he thinks that he's the only one who enters those."

But his real bread-and-butter are click-and-register contests. Again, he gets the impression that very few people play these since he wins so much. Berry baskets. Oil changes. Spa Days. Pet grooming. A carving platter and ham for Easter. Stadium seats. And tons and tons of movie tickets and concert tickets.

The tickets are great prizes. Why would you just bury them in a promotion that is boring, has no visual, has no benefit to social media. Has no payoff?

So why not occasionally do something creative. People save concert stubs. So why not do a hashtag deal. Maybe activate a few people who might otherwise not bother to be bothered with these giveaways. And please not that the "Hugo" ticket was more expensive than the Stone ticket.