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CPR Promotional Check-Up - Jun 21, 2019
June 21, 2019
Have an opinion? Add your comment below. ALT949 in San Diego has always done a great job of using skewer-able spokespeople to drive their big promotions like Coachella tickets or iPad giveaways. For the KAABOO music fest in Del Mar, they created two self-possessed social media influencers
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Possibly My Favorite Summer Umbrella For 2019
The purpose of a good umbrella is to tie together everything so it doesn't just seem to be a random splattering of (whatever you have a lot of or is your focus) giveaways. K-Rock in St. Johns has a ton of flyaways to music festivals. Bing. "Rock The Road, Rock The World". https://krockrocks.com/rock-the-road-2019-2/
"We Haven't Elevated Your Drinking Experience Yet!"
ALT949 in San Diego has always done a great job of using skewer-able spokespeople to drive their big promotions like Coachella tickets or iPad giveaways. For the KAABOO music fest in Del Mar, they created two self-possessed social media influencers. https://alt949.radio.com/blogs/me-you-influencers-kaaboo-episode-4-beer-me-jeremy#//
Franks For Listening
Another great "feed our listeners" campaign, Marcy Mailloux with Rogers shares:
On JACK 96.9 Vancouver we did a spin on the office lunch with our "Franks for Listening" campaign. We partnered with Mr. Tube Steak and once a week for 6 weeks we went do different office spaces around the lower mainland. Our morning show was onsite, as well as our street team. We stayed for an hour or so, ate lunch, played some games and awarded someone at each office a trip for 2 to Mexico from our sponsor. It was low cost and our ROI was huge.
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