CPR Promotional Check-Up - Jul 3, 2019

Unnecessary Censorship

That's always a fun bit. I've seen it done with morning show banter, game show contestants, sports play-by-play and Presidential debates. https://soundcloud.com/cprpromo/censor-college-level-bj

But no one has done it with any of the easily searchable high school graduation speeches to be found on youtube.

Cowboy Sy, The Ticket Guy

I can't think of many clusters that do better video campaigns to support their promotions than Entercom in San Diego.

Like many of you they have a summer umbrella to tie-together all of their contesting for the season. But unlike any other station, they have an over-the-top used car salesman named Cowboy Sy, The Ticket Guy to drive the promotion all summer. https://kson.radio.com/contest/summer-10000-tickets#//

You can never go wrong with exaggerated stereotypes, like Hot in Houston when they had Pistol Pete Peterman, The Used Car Cowboy voice a Pay Your Bills promo. https://soundcloud.com/cprpromo/pyb-opp

Baby Showers For Sales

I think KSFM in Sacramento was the first station that I saw take the traditional "let's collect food for Thanksgiving" and spin it to a campaign to help low-income moms in November and December. They called it Operation Baby Love and instead of begging for food, they collected diapers and formula and items for women with infants. It was huge.

Cumulus in Albuquerque is doing it as an umbrella's "baby shower". http://www.kobfm.com/2019/05/06/baby-shower-benefitting-abq-family-community-services/

Good Vibes

This is way more than a "Good news of the day" feature. This is looking for people and organizations in the community that need help with projects, and then, well, helping them out. From 97.1 ZHT in Salt Lake City https://971zht.iheart.com/contests/nominate-someone-in-need-with-557274/