CPR Promotional Check-Up - Jul 9, 2019

What The Hell, Just Show Up

Michael Martin's station's in San Francisco have a history of doing creative names for their shows. "BFS". "The Electric Bounce House". "The Triple Ho Show". They did a morning show event once called No Name's Meat Rodeo & Buckfutter Bonanza.

'QEN in Birmingham adds one for consideration: the Just Show Up Show.

Traffic

The best bits evolve out of random thoughts. Not an initiative or focus group. Last week for no apparent reason, Katie Fitter at KOB-FM decided to do Haiku Traffic. Audience loved it.

The Art of Promotions is to stand out. And there are going to be some things that you do that everyone else is doing. So why would you NOT want to differentiate yourself from them. It's free. If you have to deliver traffic, then do it in a way that will stand out. The information is the same. The length is the same. The delivery is different. Read Marshall MacLuhan.

In the mid-90's KQRS used to have their EBS Test read by a seemingly stoned Bill Clinton at a rally. Friends still ask about. That...is the example of Promotions.

Also understand that most of the people at the traffic services are out-of-work DJ's dying for an opportunity to audition, or, at the very least, have some fun. So what else could you do?

• Unemployed Shakespearean Actor Traffic
• Out Of Work Phone Sex Operator Traffic (about to debut "somewhere")
• 6th Grade Gym Teacher Traffic
• Corporate Lawyer Traffic
• Pompous Film Critic Traffic
• Trekkie Traffic

BTS, Arianna & Other 'Tween Shows

I had an exchange student named Marianna. She came with a credit card and attended, as near as I can remember, 1000 (seemingly) concerts. Alone. Marianna was a tad bit of a bitch. So I ended up driving her. Going to a movie or to a restaurant or to a friends house, and then going back to try and find her in front of the Xcel Center.

I hated Marianna by the way.

During NKOTB we initiated a Quiet Room at the Charlotte Coliseum. Tickets were free. First come first serve at the Kiss 102 front desk. So you took little Abby and her squeeling friends, parked, walked them to the front door, then went to a side employee entrance, were escorted to the Hornets' Crown Club and with 100 other parents watched TV, had snacks, enjoyed soft drinks (we had a tax advisor doing advice for one show in early April), and read magazine. Ten minutes before the show was over upstairs, you got the heads up, were brought out and met Abby and her hyper-ventilating friends at a pre-determined location.

Suddenly, taking tweens to a concert became less of a hassle. As opposed to driving home, waiting for a call, driving back...

The Coliseum LOVED it. It's sponsorable. It costs zip. And could also be done at a clients' location (like a restaurant) immediately adjacent to the venue.

One of the clients (And why aren't you one? Don't you know you can get me on barter?) reminds us that with the paperless tickets on this tour, the credit card holder will need to walk up to get the tickets. Which will most likely be a parent. So this is even more relevant.