CPR Promotional Check-Up - Jul 15, 2019

Werble

Mike Campbell with K-Rock in St. John's has been using the Werble app https://www.werbleapp.com/ and creating imagery like this. https://www.youtube.com/watch?v=YFOEU6t_YXQ&feature=youtu.be

This Will Be Huge On Breeze Stations

Did you know that there are such things as Death Nuts?

And that there's a challenge? https://www.youtube.com/watch?v=ivz54ft9rZg

Dialing For Dollars

Airport shuttle vans seem to be a strange communal mobile lounge where people who would never normally talk to each other, open up. I was talking to the guy behind me. He tells me that when he was in highschool, he played spots during Red Sox broadcasts on some little station in Maine. And that the biggest contest ever in that market was "Dialing For Dollars." DJ randomly calls someone from the phone book and if they know the dollar amount from the previous hour, they win it. If they don't, $20 or $50 or $100 is added on. The pilot in the back starts talking about how they used to do that game on TV in Atlanta. I was like "Yeah, Channel 11 used to do it during the Mid-Day Matinee in Minneapolis." The lady across the aisle says they did it on TV in San Diego when she was growing up. "People were glued to it, hoping for the phone to ring."

This could be resurrected with listeners registering in their mobiles, and choosing from those. If you're unfamiliar with the contest (you're under 45, hit me up and I'll walk you through it)

Station Drones

Quite a few of you now have them and the ones who don't just ask nerdy listeners who have their own to come out and shoot their stuff.

As one of the GM's said, "There are so many things we could make money off with these things, it just blows your mind." Word.

For instance, high school football. It's a great inevitability that you will be out there on Friday nights if you have any Teens in your audience. What if....at the same time you were doing a break on the air, you had one in the sky above the field of play, providing a live shot to the station site? In a perfect world you would prep the crowd and have them all wave on cue. Imagine 2000 people logging in in real time to watch themselves live? No one at corporate would be pissed about that.