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CPR Promotional Check-Up - Jul 17, 2019
July 17, 2019
Have an opinion? Add your comment below. The first "we have a client that needs..." request came through yesterday. Some stations have used luxury cars on-loan from a client for parents to take their kids to school in-style. There are a million versions of school supply drives. At Ocean 100/PEI they fill a bus. At Island 106 in Panama City they collect backpacks and fill them. A station in Omaha collected used band instruments as "Band Together" so that kids could have a chance to be in school music programs. And Jamz in Greenville? They do a day of free haircuts and they get LINES for this
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Great Summer Umbrellas That You Might Not Have Heard
The All Access Summer at DJX in Louisville where they're giving winners access to all the fun stuff that is happening in the market...and beyond. https://www.wdjx.com/contests/the-99-7-djx-all-access-summer-presents-taylor-swift-djxpicme-for-nyc/
Great Podcasts That You Might Not Have Heard
There wouldn't be 1000 different haunting shows on TV if people weren't into the paranormal. Or even the single normal. Thank you, I'm here all week. Kiss 102.3 in Albany has a podcast focused on local haunts in their lineup. https://www.iheart.com/podcast/960-the-518-paranormal-28893837/
Kid Life Crisis
Many of the greatest promotions started with a name...and then people who scrambled to build something around it. Kind of like "Screw Over Your Ex" at 97.9 The Boss in Atlantic City.
Mike Campbell has supplied the name, now, what could you do with it?
- How about creating some events or activities or resources for parents who have run out of things to keep their kids busy during the summer.
- How about doing a week of spa treatment contesting the first week of September for moms who have survived the summer.
- Maybe it's a Podcast by one of the talent who is going through the experience of being a parent for the first time.
Back To School
The first "we have a client that needs..." request came through yesterday.
Some stations have used luxury cars on-loan from a client for parents to take their kids to school in-style.
There are a million versions of school supply drives. At Ocean 100/PEI they fill a bus.
At Island 106 in Panama City they collect backpacks and fill them.
A station in Omaha collected used band instruments as "Band Together" so that kids could have a chance to be in school music programs.
And Jamz in Greenville? They do a day of free haircuts and they get LINES for this.
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