CPR Promotional Check-Up - Jul 22, 2019

"Do People Really Win On The Radio?"

Let's face it, only about 4% of our audience participates in our contests. So, if, let's say, a station increased their number to 6%, that would be astronomical. But since much of our contesting is wallpaper, it's going to stay that way until you really do something to engage them.

One problem, maybe, possibly is that there ARE people who don't believe that stations or brands actually give stuff away. The concept of Marketing is lost on them. I've heard that from people ever since I got into Radio. "Do you really give away a car a month all summer or is it fake?" If they had a car they wouldn't give it away.

I'm not sure if you saw the Omaze promotion with George Clooney and his wife but the ads are all over Facebook. Find one and click on the comments and start reading. You will find people posting about how it's fake and no one wins this stuff. To their credit, Omaze sits on this stuff and answers these and other questions within minutes, politely and graciously.

So what if, just for fun, you did a version of this with one of your talent? https://www.youtube.com/watch?v=WrfojNKEhSQ&t=57s
Behinds the scenes at radio stations is always good. Or do what 'QYK did in Tampa and get one of your winners to do a tutorial on HOW they won. https://www.youtube.com/watch?v=tjaEIV4Dmv0

A Sponsorable Summer PSA Campaign

From KLUC in Las Vegas where the station has been active in "pool safety" in their community for a long time. https://kluc.radio.com/summer-safety

Phone Sex

A very simple concept that reminds me of Ticket Tag, courtesy of Y-94 in Fargo where they did an escalating cash contest based on caller 9 being able to guess elements of caller 10, including their gender.

It could be as simple as caller 9 guessing the next callers gender and if they're right, both get tickets.

Suitcase Parties

The last good one I saw done was about ten years ago Hot in Houston. Spirit Airlines is bringing it back to inaugurate new service between Sacramento and Las Vegas. https://sacramento.cbslocal.com/2019/06/17/spirit-vegas-sacramento-launch-trip/