CPR Promotional Check-Up - Aug 2, 2019

Maybe Baby

What started as Win A Baby at Hot 89.9 in Ottawa has emigrated south over our porous and un-walled northern border and had really great success with some of the iHeart stations. It's back as Maybe Baby at 97.1 ZHT in Salt Lake City. https://971zht.iheart.com/contests/maybe-baby-enter-for-a-chance-to-win-in-vitro-fertilization-treatments-650026/

Twin It To Win It

As a methodology, Match Game has always been a homerun. KUBE in Seattle actually got onto every McDonalds trayliner in western Washington State with their game piece so people could track and play. (1997: on the cusp on the internet.

KRST in Albuquerque did it with client prizes for the holidays. (Sell this, today)

And Hot in Santa Rosa is doing it with cash, concert tickets and swag with a GREAT name.

https://www.hot1017.com/2019/06/17/hot-101-7s-twin-it-to-win-it/

Dry July

One of the air staff at Fox FM in Melbourne enjoys, how shall we put it, a good drink. To the point where it's part of her shtick. When you see her in public, she usually has one. She's declared it "Dry July" and donated all the money she saved on drinks, to a children's hospital charity. And she invited her listeners to join her in temporary sobriety and quest to save and donate.

TFF

Many/most/all/some/none of you have done the contest where someone wins a trip and there's a methodology that involves them inviting a friend. What if you did a contest where you took an on-air caller, they get a concert ticket for them AND one for their friend, if they return the DJ's text query within 30 seconds. You want the initial on-air component because most text contesting is done dry and boring and with no excitement. You do contests on the air not because people will play, but for the excitement and the promo. Caller gives the DJ their friends addy, he quickly tm's them and asks if they want to go and that they have 30 seconds to RSVP. If they do, they get the ticket. If they don't, the designated caller loses theirs too.

Radar Detexters

Quite a few drive time shows will have listeners call in and alert other commuters to lurking cops and speed traps. What if you did that via text and then resend to the database in their cars rushing to/from work.