CPR Promotional Check-Up - Aug 12, 2019

Great Moments In Seasonal Marketing

Promotions is the Art of knowing where the audience is, and going there. WiLD in Tampa has their Beach Patrol out every day because, in Tampa, that's where you're going to find the most listeners. In Hawaii, ditto. Sold and sponsored at Power 104.3 in Honolulu and no they aren't hiring.

Great Moments In Grassroots Marketing

Shake For A Shake is coming to a station. The new morning show will be out at a different fastfood location several times a week. Come, meet them, shake their hand and get a free shake. Boom goes the dynamite.

"Creative Things The Engineers Have Built", for $500 Alex

I've always been amused that whenever there's a problem with the station vehicle, the first person we tell is the Engineer. My favorite line ever was from a very angry and profane guy at Emmis in Minneapolis who I made the mistake of telling that the brakes were squealing and smoking. "I have a degree in (bad verb) Electrical Engineering. I'm not a (repeat of the first term) auto mechanic!"

Would HBI people in Minny forward that to Dan? Thank you.

But, I've seen many instance of these hard-working very intelligent people who have leant their skills to the Promotions Dept. For a cost of about $50, the Engineer in Baltimore built a Name That Tune game for V-103. Three pressure pads that, when one of them was smacked, stopped the CD of hooks that was play and lit a red light clipped to the front of the 8 foot promo table. It was a huge crowd-builder and fests and events.

One of the Midwest stations just asked for help with finding a way to keep the rollabanner in the back of the van from rolling around, getting dirty, getting unwound and crinkled.

The engineer is Memphis built for pennies, what amounted to a toilet paper dispenser. It was on the left side of the vehicle, right behind the drivers seat. A roll could be lifted and put on it. A cap went over the open end to keep it from falling off from constant acceleration and deceleration and sliding on the spool. You could open up the side door, lean in and pull off a sheet. Cut and use a small piece of tape to stick the flapping edge from continuing to unspool.

Great Moments In Celebrity Look-A-Likes

From the afore-mentioned Rogers in Vancouver:

As a promo team, we always work together to come up with ideas on how we can standout more that our competitors, especially when it's a neutral show and every station in the city is on site at the venue. Well last night it was radio-gaga !! The JACK 96.9 Roadies set up at Queen last night before the show and we brought Fake Freddie and our Free Air Guitar sign and rack with us. As always, the promoters placed us right beside our main competitor. Nice to see a long line up of people waiting for a photo opp with Freddie at the JACK tent, while not a lot was happening at the tent beside us. This activation costs us nothing but a pair of concert tickets for our look-a-like and TONS of people were photographed with our JACK branding behind. It was simple, but we stood out. And look ma - matching jackets !!