CPR Promotional Check-Up - Aug 21, 2019

Tinder Moments

"Celebrities reading mean tweets" was pretty much toast in 2015. But NO ONE has had artists or entertainers who are rolling through to shlep a project, read creepy Tinder notices. The closest I've seen is when Amy Kaye at Y-94 in Fargo has done Tinder Tuesday and acted out some very disturbing things she finds on Tinder.

Ke$ha is promoting a new song. If she comes through....a "Timber" remake would probably circle the globe twice before she was even off the air.

T-Shirt Book Covers

Book covers have always been a fun and sponsorable thing for Back To School. One of the Alpha promo people says that kids still like the stretchable book covers. They call them "T-Shirt Book Covers". I Googled my brains out (not a euphemism)(yet) and found www.stretchablebookcovers.com and they claim to do custom imprint cloth book covers.

Door Hangers

Ditto with door hangers to hand out en masse ("in masse") on move-in day. Speaking of which...

Move In Day

There are some markets where the colleges and universities are kind of a big players in town.KZIA in Cedar Rapids and The River in Nashville are a few of the stations that have been down there with the airstaff and promo team to help people get moved in. Carrying in boxes and basically working to be the first positive impression for some 18 year-old who just drove across the country with their parents and is scared witless.

Christmas Shopping Sprees

I know that at least three of you are focusing on December right now. Good. Because your clients (ie: malls) had their 4th quarter plans nailed down in May. What is the best way to take a cool prize like shopping money and emasculate it? Call it a "gift card". Taco Bell has gift cards. Shopping sprees are great. Saying we're giving you $5000 and 94 minutes to spend it, is "show business". Person dashing through a mall as a clock ticks, chased by interns dressed as elves, carrying their purchases. What you don't spend? We'll take back and keep for beer money.

How about, for the contesting methodology, you giveaway all the morning guy's credit cards. A dial position number of them. Of course, all but one are canceled or blocked. You get credit cards, give them to your qualifiers and one-by-one have them swipe them. One will display "You won!" on the little screen

Heat & Tweet

Wild in SFO did something that was pretty cool when they went and paid for community pool admissions on days where it topped 94.9. Just a good excuse to hit San Jose and market the station for a relatively low cost. (I think it was like $2 a person). Jamz in Vegas did it with baseball tickets to their minor league team; temp hit 94.1 and they opened up the phones and blew out tickets. KLUC has done something similar with water park passes.

So what if you did it with tweeting. Take a photo of an intern sitting on a chair in the parking lot with a big gulp, an old school mercury thermometer and an iphone. Every time the temp edges up a degree, he tweets the new temperature. When he finally tweets your dial position, that's the cue to call in. The first 102 (or whatever) people to get through and say "Damn it's hot, hook me up!" would get something like water park tickets or movie passes.