CPR Promotional Check-Up - Sep 3, 2019

Photo Shop Friday

If you have someone on staff or in your circle of friends, who are sitting on Gold. This guy has 1.3 million followers on Facebook alone, so he must be doing something right. People send him pics and he messes with them. https://www.jamesfridman.com/

Obviously it would be fun to have him do the airstaff bio pics, or something topical like a close call in last nights baseball game. Even better would be to find someone close to the station who could do this and every Friday fix a few listeners photos.

Gear

Stations in the Twin Cities discovered about 30 years ago that people would buy their swag at the State Fair. And they sell quantities that equal the GDP of some nations. Seriously. KSHE in St. Louis has been selling stuff for ever longer and they move product. 93Q in Syracuse has continued with the trend. https://cnyshirts.com/93Q/shop/products/all?page=1

The Community Cruiser

I want to say that it was CBS/Pittsburgh that debuted the Community Cruiser. For lack of a better term, it was a dealer-supplied truck that was used as an "in" to all of the community events in that market.

What does just about every charity thing need? Wheels. To haul. To collect. To pick up straggling walkers.

The idea is simple. Dealer and the station team up to help people who help the community. Go to the site, check on availability, and fill out a form explaining what you have going on. The station would send out the driver (street teamer) for several hours to lend a hand and some wheels.

Basic, simple, community marketing.

Play Ball

The Parks & Rec version of the cruiser is a station softball team. Sponsored by a beer or soft drink, you make yourself available to play at all of the locals fairs and festivals. You make money off it and you get to market yourself in parts of the rated area that usually get ignored. Plus, in a PPM World(tm) it allows you to blast the station for an hour or two to the ears and hopefully the meters of a whole fairground of people.