CPR Promotional Check-Up - Sep 9, 2019

Hands On The Hearse

I've had requests from three stations where their big local attractions are looking for Halloween events.

Since the dawn of man, kissing marathons get TV coverage. So what if you did Love At First Bite. Instead of kissing, one of the couple puts on plastic vampire teeth and plants their lips on their partners neck. You could even promote it as "This contest sucks!"

One of the stations haunted house client got an old school hearse from the 50's that people are going to live in. "Kiss A Kia" works, so what about Hands On The Hearse?

Bringing In A New Morning Show Partner

The River in Albany is in the process of looking for a new cohost. Generally speaking, people can be a little suspicious of people from other cities who come in. CBS in Minneapolis had a morning show who spent their whole six months on The Point talking about Tampa.

Minnesota is kind of cliquish so when the CHR here brought in a new co-host, the audience created a ten item list of things she needed to do before they would accept her. She needed to pad up, stand in the nets and let high school hockey players wail on her. She needed to go for "coffee and bars" in a Lutheran Church basement. She needed to eat lutefisk. It was great, they created some fun content and the audience welcomed her as "one of us". File this for the next time you import someone.

Playing To The Hoarders

I was once at a station that was doing a Scavenger Hunt and as a nod to the 99% of the audience that wasn't going to be going through the stacks at the library looking for a yearbook with Prince in it, we added a daily bonus item. Something for everyone. "Today we're looking for a napkin from Zantigos (which had gone out of business ten years before). Bring yours to the station before 5 pm to be in the running for $500."

People have...stuff. Kind of like what Kennedy from Mix in Boston has done with "Let's Make A Glove Compartment Deal" at remotes. She'll name an item like "A comb with an advertising message on it" and people will rush to their cars to dig for one.

Same deal. Just toss out something like "A keychain that has a sports franchise on it" and have people dig, shoot and post. Again, we all have stuff. Some more than others.

Show & Tell

Jeff Davis at Cumulus in Fayetteville was thinking about doing Show Us Yours And We'll Show You Ours as a daily photo contest. Shower? Frig? Workplace nookie spot? Sore?

You could also do it as Show And Tell Tuesday. Have people who have something weird or famous submit a pic, every week you'll post one and the listener can tell you how they came to have a toilet seat from Jesse McCartney's dressing room or a parking ticket from Moscow or a bullet from Pearl Harbor. Why not? Listeners have great stories. I drove a cab for a summer. Oh...my. The stories.

When my parents moved into my childhood home there was an old headstone from the 1800's in our garage, behind stuff. How it got there we have no idea and it was still there when we moved 18 years later. That would be a story.