CPR Promotional Check-Up - Sep 16, 2019

CheerEOKE

In the beginning there was Scaryoke, and it was good. That begat Mariah Careyoke, and it was shrill. And that begat Car-eoke, and it was good. And then the Chet Buchanan Show wondered, what if we had high school cheerleaders competing in karaoke? And it was amazing. In case you're still trying to figure out a game plan for Fall high school marketing. https://kluc.radio.com/media/audio-channel/canyon-springs-dominates-tlc-cheereoke

Cowboy Sy, The Free Ticket Guy

Great campaigns usually have great spokespeople. KSON in San Diego is doing The Summer Of 10,000 Tickets and their "guy" is an over-the-top used car salesman. https://kson.radio.com/blogs/summer-10000-tickets-w-cowboy-sy-episode-2#//

Spree For Me

Pay Your Bills reminds me a little of "Second Chance Prom" which was an amazing event that eventually got diluted down to be a club night with drink specials. Bills was this tremendous post-holidays contest that just became an umbrella for cash contesting that 96% of listeners ignore. With that said, there have been stations that have really had fun with it. https://soundcloud.com/cprpromo/sets/pay-your-bills

When I was at a station a few weeks ago one of the PD's commented that "bills" has kind of a bad connotation and why not, instead of focusing on the negative, zero in on it being about paying for "me time". Stuff that you want to do like get a season pass to a ski area or take your spouse to a cabin for a weekend. And then use lots and lots of listeners talking about what they want to blow it on.

"Be A Tanzanian Millionaire!"

Did you know that $1000 will get you 2.2 million Tanzanian schillings? So, imagine if you will, the Radio landscape in your market where you had one station doing The $1000 Free Money Text, another station doing Grand In Your Hand, another station doing $1000 Workday Payoff...and a station touting how they're going to make you a Tanzanian millionaire.

This Is Not My Fault

I did not, a hundred years ago decide to name a little town in Newfoundland "Dildo". Jimmy Kimmel is running for mayor of Dildo and has been having nightly interviews with Dildodians. And he just sent his stunt guy Guillermo there to meet the citizenry. K-Rock in St. Johns is right down the road and has welcomed the Kimmel show to the province. https://youtu.be/mqynlriIPyU