CPR Promotional Check-Up - Sep 27, 2019

Because They Will Most Assuredly Pay For It

Las Vegas used to give out free drinks to gamblers and then realized that these people would pay for booze so why give it away.

It's pretty hard to describe the Minnesota State Fair to someone who hasn't been to it. It would be like trying to explain Disney to someone who had only been to strip mall Crazy Days parking lot carnivals.

We used to throw a thousand shirts a fair out into the crowd and then someone wise pondered, "I wonder if we could sell shirts." A few weeks later I was bringing Hefty trash bags full of bills out to my car at about 10:30 at night to drive back to the station. It's now become an opportunity for all the brands in town to make SERIOUS money at the Fair. I'm talking amounts equal to the GDP of some nations. And they even create their own lines for each Fair.

And they always have a few boxes of ponchos in storage for the one day that it will rain. These things will sell them out in minutes. These went for $3 at myTalk 107.1. If you have some festivals on the horizon, this might be something to stock up for. If only the ponchos because people will buy them: it's part of our DNA. When we get wet, we want to be dry.

Artist Scavenger Hunts

We were discussing a Hoarders "hunt" with one of the Sports stations because people will hold on to their ticket stubs and shirts and hats and programs, so you might could have some fun on social media by tossing out an item and rewarding people who post a photo of it.

And then you have artists like New Kids and Back Street Boys where there are most certainly women in their 30's and 40's who have lunchboxes and branded lipstick.

97 Rock in Buffalo did it last month with Heart. http://www.97rock.com/2019/07/09/heart/

Planes, Trains & Morning Show DJ's

Like a LOT of parents, John Flint at KSON in San Diego is moving his daughter into college, and because of his and Tammy's relationship with their listeners, he opened up the journey for the audience. https://kson.radio.com/blogs/john-tammy-morning/john-drives-across-country-his-daughter-julia

Things Every Morning Show Should Have Access To

• A truck. Like a semi. Because there will be mornings when you will need one and you'll need it in the parking lot at Target and you'll need it right away.
• A handwriting expert. Seriously. I worked with a jock who was trained by the army as a graphologist. Whenever a celeb would come through he'd get an autograph for "a listener" and the next day would analyze it. Fun to listen to but GREAT digital content. Have listeners submit samples from fiancees, future in laws, employers...
• A lip reader. Doubt me? Chet in Vegas had one a while back to dissect this clip. http://dlisted.com/2013/08/26/did-taylor-swift-tell-harry-styles-to-shut-the-eff-up/