CPR Promotional Check-Up - Oct 3, 2019

The Stuff That Sirius Can't Do

Moon and Staci, the afternoon show at KS95 in the Twin Cities are a monster. And because it's Hubbard, they were given a year to get settled in, get established, let the chemistry percolate and, again, they are just a juggernaut. They do more, better, appointment time features than pretty much any drive show I know.

After 25 years at the station Moon's leaving for personal reasons tomorrow and this was his last State Fair. The station allowed the team to do some non-air shifts at the fair so that the audience could wish him goodbye. And they lined up to do it. There was always a line and he took several minutes with each person or family to sign stuff, pose for pictures and thank them for their loyalty. THAT is large.

Highschool Football

Various patrols and coverage are about to start all over the place now that Labor Day is passed.

It's already started at Kiss in Chattanooga https://kisschattanooga.radio.com/pigskin-patrol-0

And at Hot in Greenville. https://www.hot981.com/2019/08/28/friday-night-football-fever-2/

That's Crazy

There are lots of versions of "stupid people doing stupid things, in the news" on morning shows. I love "WTFla" which focuses in on just this stuff that happens in Florida. And even people in Florida will gladly admit that there is a lot of jacked up stuff that happens in their state. Speaking of jacked up people, Moon and Staci on KS95 do "The Jacked Up Person Of The Day" complete with a jingle.

Gene & Juli created something called that's crazy that's been picked up by a bunch of stations. Same idea but the stories are punctuated with "That's crazy!" drops from 'Brians Fellows' from SNL

Witch Way

Radio has varying degrees of excellence when it comes to signage. Most stations will park a van in front of their event and be really happy with that. The other extreme would be stations like WiLD in Tampa, Hot in Norfolk and the Entercom stations in San Diego who work a block or two in all directions, have sign holders, music, noise, people out front flagging down cars and trying to get people to make the impulse decision to stop.

We rarely though, think "up". You will see car dealers who will string giant balloons over the lots because they will catch your eye. With WiLD in SFO, we got some inflatable, uh, dolls, and put station shirts on them and flew them from balloons over a car show.

Somewhere is a station that has a Halloween day-long event that is now in its 20th year. And they're going to get a witch, stick her on a drone and have her circle the event all day. Getting "Surrender Dorothy" in skywriting would be a bonus. https://www.youtube.com/watch?v=Z65ek42UkM8