CPR Promotional Check-Up - Nov 19, 2019

Whose Rear End Is It?

This is kind of like getting on the air and announcing that someone is going to win a baby: it makes you want to stick around for the full explanation. At KSON in San Diego they did tickets to a really high-powered local Halloween attraction by having people ID the artist whose song they played the last few seconds of. Why? What did you think it meant?

Going Viral

Phil Becker with Alpha Media is one of the smartest peopleI know. In Ft. Wayne he created a web series that gave the cluster better web traffic than most Top 10 market stations. He found a 17 y/o girl who was a blogger and made her into a Radio and internet star.

They actually would experiment (It's freaking FACEBOOK!!! Experimenting is free and no one dies if it's a "2")

Steve-O at KDWB did a really great treatise on how to make something go viral.

I lost it.

This is from Phil:
Remember, that in less than 24 hours, one post eclipsed 1.4 million views.

The reasons this and any viral posts connect are listed below from today's meeting. Please educate clients who don't understand that to have true social reach you need to do more than end your spots with, "like us on Facebook."

Thank you.

Key Factors Found In Most Viral Posts

• Regional / Local
• Real. Not fabricated for the hope of going viral
• Passion towards or against it
• Quantity. Abundance or minimal but pick a quantity
• Exclusivity
• Ease
• Cool
• Trust
• Topical/ Timely / Trendy

Remarkable gets shared everything else is just text.

The Best Valentines Promotion That No One Has Done

I consult a station in India and they have a very popular dancing-with program over that but with "normal people", not celebs. And they need a promotions. Yes: sales requests are worldwide.

One idea that could be done here if you are one of many stations have a wedding to give away, would be to do a topic on couples who can't dance. Get ten couples and THEN pop the bit: they're each going to be assigned a dance instructor, their process will be posted and eventually with a competition and the audience voting on-line, one couple gets rings, service, reception and honeymoon.