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CPR Promotional Check-Up - Nov 22, 2019
November 22, 2019
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
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God Bless Silly Haircuts
A couple of times a year you will see someone like a principal shave their head because their students hit their reading goals. Sarah Pepper, when she was at Hot in Houston raised $50,000 for leukemia research and shaved her head and got on TV.
In Santa Rosa at Froggy 92.9, Amber and Tanner have been giving listeners mullets for concert tickets. https://www.froggy929.com/2019/10/13/mullet-for-wallen-win-with-amber-and-tanner/
Three Hot Buttons In One Event
- People love dogs.
- People support vets.
- People will come if you have food.
Simon Conway at WHO-AM in Des Moines raised $40,000 in two hours for Puppy Jake by selling barbecue sandwiches. Puppy Jakes trains services dogs for injured vets. Great charity. Great food. And the most that they've been able to raise in the 6 years of doing the event. https://www.facebook.com/whoradio/videos/686811908495025/
Aunt Becky
Felicity Huffman "going away" pretty much has been handled through social media and morning show pop culture segments. If Lori Loughlin goes to jail even for a few nights, it's going to be way bigger just because more people know who she is, "Full House" was a big show and "Aunt Becky is going to jail" just sounds weirder. So, I'd be ready.
What if you did a version of Felon At The Table (which listener had the biggest felon at their Thanksgiving dinner) and have listeners share pics/stories of their aunts who have done time.
KOB-FM actually gave away a trip to Paris when Paris Hilton was in jail. What if you staged a video, like the crying Britney fan of someone just losing their mind and crying "Free Lori", stick it on youtube and see if it gets some traction.
Quite a few stations did Lindsay Lohan prison diaries. Boom. There ya go. This was done by Alice in SFO. https://soundcloud.com/cprpromo/lohan-diary-day-2mp3
The Best Seat In Town
I'm not sure if it's coincidental but suddenly last week "great public toilets" was a thing on a ton of stations this past week, and JACK in Vancouver is in the middle of their search for the best public restroom in the market. Aren't you glad that you didn't listen to your dad and become a doctor or something? This is what makes Radio awesome. https://www.jack969.com/2019/10/11/vancouvers-best-patron-bathrooms/
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