CPR Promotional Check-Up - Dec 5, 2019

And Now A Journey In The Wayback Machine

Close to 1000 years ago, I worked at WLOL in Minneapolis. One of the truly great Top 40's ever. Until Emmis bought the Mariners and the station was unloaded to help pay player salaries. No matter what we did on New Years, whether we did a party at the Hyatt or had six clubs in different corners of the market so a party was never more then a few miles from any listener, we always did a top 99 countdown. And, when the whole thing was wrapped up sometime post-midnight, we played a collage of hooks from some of the top songs, year by year, of the previous 15 or so years. Every year, another 20 or so hooks were added on. The thing ran for about ten minutes and it was kind of like the final dance medley for all the house parties where people were listening along. But that wasn't all, we turned it into a contest: write in and ID the song title and artist of every hook in the collage. My final year there, I think there was something like 400 songs in the thing and we usually got at least 1000 people who taped the whole damn thing and wrote them all down...getting every single one. The prize was $1000. It was big. You could do it for tickets for every movie you do in '14. Steal this.

Glass Houses, Folks

For the morning show, an internet service recently tested 500 computer keyboards to see what kind of debris was in them. The top results? Bread crumbs, potato chip pieces, sugar, salt, toe and fingernail clippings, glue, dirt. . . and pubic hair. There's a bit here.

New Years Party Crashing

If you are just at a club, that would be pretty sad. Everything you do on NYE is for the between-the-songs vibe. To accentuate the sound for the 1000's of parties that will hopefully be using you as music. And that's why crashing a couple dozen parties and getting calls and pics (up the next morning) is important.

How do you pick the parties you hit? On the website. Come up with a cool graphic and give them a quick form to fill out. In addition to the obvious "where" and "when" and "how many", you'll want to spice it up and ask some stuff like?

• Potential of nudity? 0%, 10%, 25% 50%, 75%, or 100%?
• Domestic or imported beer?
• Accessibility to a hot tub?
• Illegal fireworks?
• Have the police ever been summoned to this residence before?
• Describe briefly the array of food our under-paid and over-worked staff can except to find.

Another consideration when selecting locations is distance between them. Map out the night so you only have 10-15 minutes max between hits.