CPR Promotional Check-Up - Dec 10, 2019

Appuccino

From a radio station that was at the local version of Starbucks on Black Friday. Come by, download their app and get a drink on the house.

Another Way Of Saying "Pet Of The Week"

From 94.5 Bay-FM in San Jose https://www.945bayfm.com/bays-next-top-pet/

Supah Smaht

WROR/Boston's updated version of the $1000 Minute. https://wror.com/contests/supah/#//

App Man

By far the best promotion I ever inherited was Cash Man at Kiss 102 in Charlotte. Three times a week we'd send someone out to approach random people and ask them "What station do you listen to?" If they replied "I listen to Kiss 102!" they won $102. All of these were captured on tape and each one was turned into three winner promos. We trained the audience how to respond if anyone asked them who they listened to, and with the three promo plan, it sounded like we were doing lots and lots and lots of these.

What if you did this with asking people to see their phone? If they have the app, they win.
It was also an excuse to acknowledge everything that was happening in the market: "The Kiss 102 Cash Man stopped by Friday Night Live and caught Ellen Abernathy..." "The Kiss 102 Cash Man stopped by the Kings Mountain Christmas parade and caught Bob Sweeten...

An Actual NEW Spin On Requests

From B-105 in Cincy. https://b105.com/dukehamilton/mythreesongs/

Brooklyn Santa

When Rick Thomas was at AMP in NYC at the end of 2014, the company was getting packaged for sale so, for his battle against Z-100....he had nothing. Not a penny for the 4th quarter. What he could get was going to be from labels. Things like electronics and gadgets and "stuff".

So they created Brooklyn Santa and Rick voiced it. If you lived in the city, you knew this guy. He pulls up a truck and asks "What'dya want? I got furs, I got TV's, I got watches, I got cigarettes..."

The prizes they were giving away were great and they had a character. So it was a win. Here is a promo video from Audra and Rick always closed with "Hold my cigar..." The question would be, do you have a suburb or neighborhood or community that might have a distinctive Claus? https://www.facebook.com/AstraOnTheAirFans/videos/1263309950393591?vh=e&d=n&sfns=mo