CPR Promotional Check-Up - Mar 30, 2020

Restaurants

If they’re closed to anything but take out, I saw a station in Maine that is posting their menus and links to order on-line.

If they’re open, this is something pretty amazing that restaurants in Minnesota are doing for kids who normally get their breakfasts taken care of at schools https://kstp.com/coronavirus/list-of-restaurants-offering-free-lunches-while-schools-are-cloased

Broadcasting From Home

If you’re going to be broadcasting from your home, then have some fun. Stage it. You’re a DJ, not Edward M. Murrow. Stream it to show:

1. Totally slovenly surroundings
2. Or, if you’re a guy, go to Walmart and buy a bunch of posters that would normally go on the wall of the bedroom of a six year-old girl.
3. Or have the shot strategic like Austin Powers so there is perceived nudity.

And add in some characters like your mailman and your neighbors.

Bingo!

The JACK stations in Canada know where the audience is and that’s at home, so they’ve begun to play to them with a Bingo card you can get off their pages.

“Safety Sarah” at JACK in Calgary did a video to show how to properly clean your phone. https://www.jack969.ca/video/how-to-clean-your-phone-practice-safe-smart-phoning

Client Sites

One of the best things you can do for clients right now is drive traffic to their sites. Karolyn with Summit in Greenville poked me towards something I saw at “International Night” at Forest Lake High School. Every year they set up about twenty booths representing different countries and you go from booth to booth sampling food, listening to music, seeing clothes, etc. When you go in the door you get a passport and at every booth you go to you get it stamped. You then fill it out with your info and drop it in a box on the way out for a drawing. What if….you found a way to do that digitally? Visit twenty web pages for clients and entered in a draw. Or follow them on social media.

And one of the stations that opened up the phones for clients to plug their services on Friday kept track, created a spread sheet and turned it over to sales for when things start to get back to normal.

Actual Advice

It violates every PPM Rule that there is, but who would have imagined the last week? Every station that’s had a doctor on has had amazing feedback because, well, people have questions whether it’s about diabetes, Vitamin D rumors, pregnancy, etc.

And More “Sales Stuff”

Rico Garcia with Results in Sacramento sent this to his team yesterday:

HVAC: Copy update to advise listeners that the company can still do maintenance and inspections without entering the home (with the exception of indoor furnaces, of course). And to reduce exposure between people, the company will email the maintenance and inspection report. They can also take payment via phone or website?

• Dental: California Dental Association is recommending dentists stop providing non-urgent care. Update copy suggesting people make (and/or reschedule) their appointments for this Summer.
• Wineries: This is a tough one since the governor is asking them to close. Maybe wineries are open to advertising their wine clubs, and offer delivery for the next 60 days to clients within XX miles, and/or for some nominal fee.
• Grocery: Community-support messages that also remind people to take what is necessary for their families, and leave stock for other families too?
• Fast food: Pushing drive-thru. Maybe they're staying fully staffed to offer faster drive-thru service.
• Mortgage: Rates may drop this week. Refinancing can be done mostly through virtual/online methods.
• Any/all retail: Focus message on delivery offerings.
• All: Some free offer for children with every purchase?
• Restaurants: Kids eat free.
• All: Can be the sponsor of a public service announcement. For example, the state is waiving the waiting period for unemployment for those losing work/hours due to COVID19 regulations. Could be a PSA advising the community about that, and "message brought to you by _______."