CPR Promotional Check-Up - Apr 3, 2020

Merry Merry

KEZK in St. Louis has been festive since 5 pm on Friday and are getting great, emotional replies. https://soundcloud.com/cprpromo/kezkchristmascallwav

But they also got a call from a retirement home asking them to please stop because their residents were becoming confused.

And JACK in Calgary is now decked and hall’ed. www.facebook.com/JACK969Calgary

All Clear

While we are all trying to put money on the books right now, people like Kerri Stein with LM in Lexington is looking to get stuff out on the streets for when the all clear is sounded.

When it is deemed “safe” to go and do things in public like, well, go and see a movie or go to a bar, there are going to be scenes reminiscent of VJ Day and the end of Prohibition. (I was a History minor) So one idea is to sell an All Clear event. It might be in two months. It might be in 8 months. But have an event ready to go. All you need to do is push the button.

The 2020 Version Of “The Last Contest”

The Last Contest was the biggest Radio promotion in the history of the US. Until you do a phone-in contest that shuts down service to 30% of the people in the market, you have no comparison

They basically took $10,000 and made it sound like they had $10 million to giveaway. They created 300 prize packs using that money and it was the greatest, most viscerally stimulating, engaging and activating imaging EVER. It wasn’t “Prize Pack #216, a cherry red Corvette.” It was “Prize Pack #216….you’re driving through La Jolla….” and it described how you and you new car caused life to pause.

Appt times were to announce a new prize pack and when it played, one caller got to pick one.

So what if you did it with a dial position number of prize packs of products or related services from clients. Their buy in? $1000. That’s all. And one of the, say, 104 clients would have the station purchase $5000 of their stuff because they were the one that got picked.

And obviously “The Last Contest” is not a name we want to use. It had context at the time.

Annoyance Levels

I have a friend who posted something on Saturday morning that indicated she was “surly”. Only a week at home with her husband and she was ready to hit him in the head with a frying pan. His latest transgression was to eat potato chips loudly.

When Bieber was going through his Jerk Phase, one of the morning guys created The Justin Bieber Douche-O-Meter which was like a daily DHS threat level status, except with Justin’s head moved to the left or the right on a graph.

Maybe that’s something that you could create or add to your app for people who are sitting at home and slowly getting on each-others nerves

Virtual Work Outs

Above-stated friend holds cardio workouts and since the 11th has been Facetiming them. One of my friends is maintaining sanity through Zoom’d yoga and fitness sessions through a place she goes to. https://www.facebook.com/barre3edina/

Do you have a client that would do this via your social media or site?

Quaranhair & Quarankuts

My hair is not only my brand but is the foundation, the core of my belief system. So this is obviously a stressful time for me.

What if you got a client to do a Facetime, Zoom or myspace tutorial on home grooming? How to cut your hair solo? Or how to do home haircuts for the family?

Much like Movember and athletes growing out their hair during championship runs, what if you traced people’s shagification as this continues. Perhaps culminating with a massive hair cutting event when the time is right. But for now, do a gallery or All Hair Team, which is what happens every March during the Minnesota State Hockey Tourney.