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CPR Promotional Check-Up - Apr 6, 2020
April 6, 2020
Have an opinion? Add your comment below. Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R., which is radio's first-ever promotional consultancy.
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Watch For It
These kinds of cancelled moments are out there. It just requires is to have our ears up and be looking for them to come in one and “save”. https://www.cnn.com/2020/03/25/us/neighborhood-organizes-surprise-birthday-party-iyw-trnd/index.html
Fill The Fridge
Here’s a promotion where a radio station is taking $250 and making it sound like a million. https://www.jack969.com/contests/fill-the-fridge-with-jack-96-9/
Just The Type
At the TOP of your list should be to help out with blood drives. 6000 have cancelled in the US alone. They can still do them but it’s not a “come and join us in the middle school cafeteria” cattle call. Reach out to the Red Cross and ask them what they need.
Virtual Theme Parks
People in So Cal are jonesing for their Disney fix. KSON in San Diego came up with these methadone-like clips to help people over the hump https://kson.radio.com/blogs/amber/disney-ride-through-videos
A Look Behind The Magic Curtain
We are now like our listeners: stuck at home a few of the shows have given their audience peeks into the reality of being outside the studio. But none was more accurate than 98.7 The Bull in Portland. https://www.facebook.com/987TheBull/videos
Time Outs
99.1 HITS-FM in St. Johns is one of the stations that is reading books to kids via Facetime. I love their moniker for it.
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