CPR Promotional Check-Up - Apr 22, 2020

A New Genre Of Advertiser

iHeart in Albany had a Dunkin Donuts avail that was due yesterday so we were on video and trying to pound some stuff out. Terry and Jillian were saying that a company that helps clean out and air out homes and businesses that have had fires. They’re transitioned into decontaminating structures of COVID-19. Some industrious AE should be looking for these kinds of pop-up businesses.

Open For Summer

I was talking about Summer umbrellas with one of the Marketing Directors and this Summer is going to be dramatically different from every other previous Summer, so whatever you do kind of needs to be different. I’d lobbed out “Get Out And Stay Out” as a theme because people are going to be spending about 70% more time outside than before, because they’ll be coming out (hopefully) of spending 70% more time indoors. So make all of your contesting about being outside.

If, again, it’s safe to do that.

I think that Channel 94.1 in Omaha was the first to do “Open For Business” as the name for their web feature that highlights all the local businesses that people should be patronizing.

What if you (hopefully) came out of lockdown with “Open For Summer”? A theme of “Things are back, life is returning to some semblance of normal and we’re going to be open for winning (and give some time frames every day).”

McDonalds

They’ve always loved Radio and vice versa. PK at Power 96.1 in Atlanta has built a charitable campaign with their assistance.

Fill The Frig

Hot in Ottawa did this two years ago when there was a horrible wind storm that knocked out power to 600,000 people and everyone’s food spoiled. It was very well received. During a health crisis with massive unemployment, 97.5 K-Rock has discovered that people STILL love free food.

Let’s Go To The Video…

Mix 96.5 in Houston has done an exemplary job of churning out content. It’s Houston so the audience is schooled in novelas. Sarah and Jason take a stab at one.

And they did a tutorial on hair and makeup in the time of quarantine.