CPR Promotional Check-Up - Jun 1, 2020

TV Spots

First, if you are not signed up for James Cridland’s futuroligist Radio eblast that goes out once a week, you should be. Especially in the States we’ve become really focused on stations that are here and can lose sight of great programming and promotions that are being done elsewhere. Hit him up at james@cridland.net (I keep trying to get him to switch to earthlink.)

He shared this link which has some recent examples of TV spots being done in places like the UK and Australia.

BFF

I love acronyms. One of the stations that has done “WTF” (Win Tickets Free) as their Sumbrella has found an acronym for their moniker they can hang over the Summer.

In the meantime, if you play the ratings game and heavy BIG tickets up on one day, Big Free Friday might fit.

Human (Insert Item)

Several years ago at Morning Show Bootcamp, I was scheduled to do a session. I don’t ever want to be the guy who stands behind the podium in a suit with a powerpoint demonstration.

So…I booked a dancer off the internet, placed her in the audience with a name tag that said she was Lacey Anderson from Kiss in Pittsburgh. Asked for a volunteer to help with the speech…blah blah blah…she was soon semi-nude as The Human Chalkboard. I wrote all the notes on her.

One of the Newcap stations did a broadcast from Hedonism and used a topless listener as the scoreboard to write updated hockey scores on.

The point? Think outside the registration form. A Country station somewhere has a bunch of Kenny Chesney tickets to giveaway. A client paid for them so there’s an obligation to do some ticket hits at their locations. As opposed to “Come by and register for tickets and we’ll pull one name at the end of the remote” (which is obviously very very exciting) they’re going to have a DJ in a speedo. Listeners will write their name and number on him. At the end of the remote, a blindfolded promo kid will shoot a paintball at him. If your name gets hit, you win.

(MSBC and Hedonism pics are available on request)