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CPR Promotional Check-Up - Jun 18, 2020
June 18, 2020
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Ain’t Patricks Day
This was something that came up in a meeting on Tuesday and I hadn’t even thought about. If Leon Day (June 25th) is the halfway point to Christmas, then September 17th is the halfway point to St. Patrick’s Day…and….since St. Patrick’s Day kind of got trampled into the dust by lockdown this year, there may in fact be clients that will want to have a do-over. A second chance St. Patrick’s Day.
This would most assuredly be big. Go and sell the crap out of it.
A Promotion You Can Get Behind
We are now within striking distance of Fathers Day and if you are one of the many stations that still have a hole to fill with that Hallmark Holiday, then this offering from 96.1 NOW-FM might be your ticket: post a pic of your dad’s behind to win a great grill for dad and an autographed Harry Styles Rolling Stones album cover for you.
Free Airtime
Alpha in San Jose is offering business free airtime as they get set to re-open.
And the Beasley brands in Philly are offering five small businesses each $10,000 campaigns to help juice their rebound.
More For Fathers Day
Statute Of Limitations A listener calls in and says something they did bad as a kid and never told their dad about. The audience decides whether enough time has passed for the kid to be able to call and confess to the father.
Remember The Time From BJ O’Hare at Kiss 103.9: the caller tells you something that was a huge memory for them as a kid, then you call dad to see if he remembers it. Example, the time the kid threw a tantrum at K-Mart, or the time she had a choir concert and dad didn't show up, or the time she got stung by a bee and he held her and told her it was okay. It's pretty cool and something everyone can relate to.
Because Of Dad, I Do The Opposite A morning show topic from Frankie C at 97.1 ZHT in Salt Lake City where he used his fathers obsession with an orderly garage and tool room as an example of how he’s now a slob with his stuff.
Father Factor From five dads (plus kids) in the studio the Friday before Fathers Day. Ask them some kind of dad-related trivia question. The winner stays in the studio and the other four have to leave. The bit? They have to do something that it is traditional for parents to warn their kids never to do, to win. Like shove a pea way up their nose. They have 30 seconds to do it before they’re eliminated and the next dad comes in.
Doppledaddies Done by Matt and Sherri at Hot in Sudbury. Listeners submit photos of dads and their sons for a voting gallery.
Done It As A Dad Men confessing to lies that come with being a parent, like maybe stretching the truth to get their kid onto a team. Or taking the blame for something that broke at a store.
“I Love You!!” Also from Sudbury: Matt and I once did a bit with my dad. I told Matt how my dad doesn't say "I love you" back on the phone. He's just an old school no emotions tough guy. We called him and I proved my point. "Okay bye I love you dad!" "Okay Sherri bye" "Dad, love yah!" "Haha Bye Sherri!" You could find listeners with dads like mine and use it as a challenge for the show or other listeners how long it would take a dad to say I Love You back.
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