CPR Promotional Check-Up - Jun 22, 2020

Shake It, Don’t Break It

For the nth time, Secret Sound has always worked because it plays to the 96% of listeners who don’t play our games and are patiently waiting to hear the 3rd Ariana drop of the week. “Sounds” can suck them in. 99.7 NOW-FM in San Francisco just finished up their second round ‘o sounds and it got some great engagement. The one that “went the longest” was the sound of Apple Airpods being dropped on a table.

Candice at K-Rock 97.5 has been decluttering her home and brought in a bunch of junk like teapots and sugar bowls. They have been shaking them and listeners have been winning swag for IDing the item. They even came up with an intro for the contest.

Digital Contesting

I’m always trolling prize pig sites like sweepstakesfanatics.com to see what other brands are doing with contesting on their sites and social media.

American Airlines and Travel Channel pretty consistently will do things that are more involved than inputting your name and hitting submit. HelloWorld actually builds some great stuff for their clients. This is one of their case studies. It’s a cruise ship. There’s SO much to do and explore, and they did.

Seasonal Workers

One of the VERY first things you should when the beaches and pools open is to go out and put station t-shirts on all the lifeguards and refreshment stand workers. 97 Rock in Buffalo does orange t-shirts with “The Voice Of The Bills” and a station logo. They give them out to highway construction workers, who wear them…and hundreds of thousands of people drive by. Brilliant.