CPR Promotional Check-Up - Jul 1, 2020

Gas Wars

We sometimes forget that stuff like an artist meet and greet is a money-can’t-buy, never-in-a-lifetime prize for most listeners. A couple of years ago one of the CBS stations did a “Click And Register” to meet 1D. This is a good prize. Less than 200 people did. By anyone’s criteria, this is not the kind of thing you get smiley faces on your report card for.

Q in Memphis had the same prize and offered it up to the gas station that would sell gas for the cheapest price for 107 minutes. Now, chain gas stations can’t do this. But mom and pop indies? Absolutely. And if I ran Paige’s Pump & Munch out on Route W in Chaska, and being the father of two pre-teen girls, this is something that would make me Dad For Life. They opened up bids and the gas station that came in at the lowest (I think it was like 23 cents) got the passes. I saw this done in Minny and they got it down to negative ten cents a gallon and shut down a huge section of the metro area. Plus, these always always get TV coverage.

VIP Club vs. Live shots on three affiliates. Tough call.

DMV Make Overs

A bad drivers license photo is something that will stick with you for years, so, a few years back, KZIA sent promo staff down to the DMV to give people’s hair and make up quick touchups before they went in front of the camera. The woman who takes this daily email and loads it into cliftonclient.com had a Hair Wall and half closed eyes for about ten years and had a tremendous sense of humor about it.

Vehicular Verbaside

Here’s a good vehicle reminder.

From Kelsey McElroy with Hot 97 in NY: We were doing street team training here a week or two ago and I was trying to impress upon them the importance of obeying traffic laws. Being the perfect driver.. considerate etc..

And I came up with..

"You are not driving a convertible Mustang or even a radio station vehicle. You are driving around the worlds largest 'Hows my Driving?' sticker...and everyone knows the number to call by heart if they don't like your driving.