CPR Promotional Check-Up - Jul 9, 2020

Traffic

The best bits evolve out of random thoughts. Not an initiative or focus group. Last week for no apparent reason, Katie Fitter at KOB-FM decided to do Haiku Traffic. Audience loved it.

The Art of Promotions is to stand out. And there are going to be some things that you do that everyone else is doing. So why would you NOT want to differentiate yourself from them. It’s free. If you have to deliver traffic, then do it in a way that will stand out. The information is the same. The length is the same. The delivery is different. Read Marshall MacLuhan.

In the mid-90’s KQRS used to have their EBS Test read by a seemingly stoned Bill Clinton at a rally. Friends still ask about. That…is the example of Promotions.

Also understand that most of the people at the traffic services are out-of-work DJ’s dying for an opportunity to audition, or, at the very least, have some fun. So what else could you do?

• Unemployed Shakespearean Actor Traffic
• Out Of Work Phone Sex Operator Traffic (about to debut “somewhere”)
• 6th Grade Gym Teacher Traffic
• Corporate Lawyer Traffic
• Pompous Film Critic Traffic
• Trekkie Traffic

Body Oddity

Steve Jones actually has that locked down as a site but it’s also been done by morning shows, ie: what kind of freakish thing can YOU do. This is Dave Ryan’s nephew who can locate and dislocate his shoulder at-will.