CPR Promotional Check-Up - Jul 13, 2020

The Best Podcast You Might Not Have Heard

As evidenced by Murder Monday, people love true crime. Actually look at anything between 238 and 285 on Dish Network, or at ABC, NBC and CBS on either Friday or Saturday night.

Ellen the Promotion Director at ‘QEN and a couple of the other women on the staff revisit regional murder and mayhem every week.

“No Banners!”

Heard by no one in Radio, ever.

I think that we’ve been told “no” so many times that it’s just our natural inclination to go “Okay” as opposed to looking around and thinking, “Well….they can’t tell us what we can do across the street…” or “but they didn’t say we couldn’t have lots of people in shirts….” or “They didn’t say we couldn’t shine the batlight on the side of the parking garage…”

With the Justin Timberlake stadium tour four years ago, the edict looked like something from Dean Wormer. It was pages and pages long.

So, Carlos Pedraza at 99.7 NOW-FM, who, when he’s sober, is in the top 50% of Marketing Directors in San Francisco, looked at it like a lawyer would. Boom. All of the other stations in town stuck to their canopy and plot on the pavement and NOW owned it before, during and after, for blocks and blocks in all directions, and also on-site.

Kiss in Albany was allowed into the Pride event in town for the first time. From Jillian Shuhart who also noted all of the photos that the station got in media coverage, and that the lone talent from the competition got one shot and he wasn’t wearing a station shirt:

We were at our local PRIDE Festival on Sunday. After a few years of asking, they FINALLY decided to not make the event exclusive & allowed us to be a part of it (along with FLY).

They told us that neither station could banner inside the park. Okay, cool. J We ended up with about a dozen banners at different vendors too.

We brought them 2 artists, got Pepsi involved who paid PRIDE a $500 sponsorship fee & while not directly part of the PRIDE Center, hosted an After Party at one of the local bars that we have a great relationship. The Pepsi sponsorship gave us 500 mini cans of soda to give away, plus Pepsi swag (inflatable flamingo pool floatie drink holders & sunglasses), plus we had 1500+ fans to hand out on an 85 degree day, rainbow silicone bracelets, rainbow sunglasses, KISS Pride logo t-shirts, & we debuted our T-Shirt gun from the stage – on top of our regular KISS swag (beach balls, popsockets, etc). Artist Meet & Greets via an Instagram contest. The final crowd total was around 30,000 people & when you were in the sea of people, you couldn’t really see much. But you definitely saw our Wacky Wavy Inflatable Arm Flailing Tube Man. I laughed early in the morning during the set up when FLY put their inflatable unicorn on top of their vehicle as our Wacky Man was going crazy. They eventually realized it looked silly & moved it. To top it off, we had our Selfie Station which featured a special PRIDE skin, plus we had a Snapchat filter that lined the entire parade route, the festival & the 2 big bars which happen to be across the street from each other. We also went down the night before the Parade & spray chalked the sidewalk along the parade route until cops stopped us, plus other key areas within the city.

They had 3 street teamers, and we had 7 until about 230 & we dropped to 5.