CPR Promotional Check-Up - Jul 20, 2020

Ice Cream!

From Max Schaefer iHeart in Des Moines:

We're getting some mileage on Van Harden in the Morning ‐ 1040 WHO with " Nominate Your Favorite Mom & Pop Ice Cream Shop." Winning nominator gets $100 gift card and their favorite shop gets $1,000 in advertising. (National Ice Cream Day is July 19th.)

Entercom in Chattanooga did that with “best local Mexican restaurants” for Cinco de Mayo. The ice cream concept could be done just because it’s hot and it’s the summer. If you want to base something around “days”, August 9 is National Bagel Day and August 18th is National Fajita Day.

Cool Pics For A Cool Prize

From the always cool We 96.3 in Portland.

HOT

It’s time for the mid-Summer “what to do in a heatwave” email. “Beat The Heat” is a cool summer vibe. The Box in Houston used this as their umbrella for the summer. Everything they did was geared at helping people survive a HOT Texas summer. Hot in Houston did the OMG It’s Hot Summer.

Heat is a promotional op. And it’s HOT in some markets. Make the most of it.

Sweating Sites Many of you have done the cascading snowflakes during the holidays. What about dripping sweat on the site?

Shake & Bake Give out room packages for one of your local casino resorts. Shake the dice at night and bake at their pool during the day.

Time & Temp The late/great/bald Jay Stone did something in Vegas that made me literally fall down laughing. He took the “time temp lady” and changed it to say “at the tone, the time is 12 noon, and the temperature is 10,000 degrees.” He did these for all of the top-of-the-hours. Like this but without the gimmicky music at the end.

Drive By Scooping Happened in Denver when the morning guy went crazy from the heat™, stole an ice cream truck and went on a rampage that had him handing out 3000 free samples of frozen relief to people in the community. In 2020 there are going to need to be other ways to do it, but Results Radio is doing Popsicle Pop-Ups in one of their markets.

Heat & Greet Mix 93 in Kansas City collected air conditioners and fans for senior citizens. In exchange, they hooked up the listeners who dropped these off with meet and greet passes for Gaga.

Car Washes With heat comes dust and with dust comes dirty cars. Do the math. Why not get ten or twelve local highschool cheerleading squads and do a big ass car wash for charity? Hook the girls up with movie passes. That was easy. Much like what KOB-FM did with fire fighters and servers from some bar for fire relief. Masks are assumed.

Freeze Your Ass For (Insert Prize) Any time you can freeze prizes in blocks of ice and have listeners try to win them by melting them using only their butt temps, well, that’s the reason I quit med school for a career in Radio. GREAT visual for TV.

The Incredible Bikini Jam If your station targets women, then you need to know that free swimsuits are right up there with shoes and purses in terms of being great prizes. Rick Thomas during his first regime at Z-90 in San Diego, just for no reason other then he thought it might be big, did a weekend of free bikinis. Phones melted. He was stunned at the response. Wild in OKC did the Bikini Wax Weekend and I have a promo if you’d like to hear it.

Your Logo In Grass Have listeners water your logo into their lawn and post the pics.

The Big Drip Q in Memphis froze a medallion in a logo-shaped block of ice. Guess how long it would take to melt out and fall to the ground to win a trip to Alaska. myTalk 107.1 in the Twin Cities did it this Spring when the ice went out on the lake. Guess how long it would take for a toy car to melt through a sheet of ice (webcammed outside Greg Strassell’s office window) to win a a really cool inflatable lake toy.

Getting Out Of The Studio Doing the fake nude beach broadcast that Wired in Philly did would be very vibing. Call me and I can walk you through it. The station in Salt Lake City did a bit where the AC broke down and they relocated the studio to a listeners’ pool for a day. At the very least, you want tons and tons and tons of calls from the beaches and lakes and pools.

Innertubing In some markets there are nearby rivers where people go and rent tubes and drink beer and float down the river. If there’s one near you, that’s where you have to be.

An Inflatable Weekend Go to Walmart and get slip ‘n slides and supersoakers and every inflatable pool toy you can find. Great prizes in warm weather.

Things You Throw What if you got 100 listeners, gave them each a bucket of waterballoons and hosted a big ass waterballoon fight? Done as Baloono Mars at WiLD in Tampa and Balloon Five in Detroit.

Christmas In July Mancow did this in San Francisco during a heatwave. Got a freezer truck (like the kind companies like Tyson will use to ship their product cross-country) and had it filled with snow up at Tahoe. Drove it down to Oakland and dumped in a park for kids who had NEVER seen snow to frolic in. Can you get ice shavings or one of those snowmaking machines to do this? Or just do a day of music and imaging.

Skating Parties For families, admission and skate rental at an ice rink would be a fun way for them to beat the heat.

Kool Aid For no reason other then you can, go out and do a Kool Aid stand with all of the money going to some kids charity.

Wet Dreams This was a weekend contest from Wired in Philly. Nothing but pool toys and waterpark tickets.

Pay Off Your Power With heavy AC use comes high electric bills. KDWB did a bit in 2005 when they paid off people’s heating bills. Email it in, listen for your name and the station would pay it off. Why not do this with electric bills?

Outdoor Movies The city of Minneapolis used to do this where they’d get some kind of big screen, set it up in Loring Park and on summer evenings they show free movies. You pull something like that off? It’d be large. Drive-In theaters are being “created” in many markets. Get involved with your local one.

Imaging Some fun recorded stuff and some copy.
From Lake 94.5 in Milwaukee

And from Z-100 in Portland

And another

IT’S SO HOT OUT…MY REESE PEANUT BUTTER CUPS…TURNED INTO REESE PEANUT BUTTER SHOOTERS….AH…I DRANK THEM ANYWAYS

TRY AND STAY COOL…FROM EDMONTON’S CLASSIC ROCK…K97/FROM FORT MCMURRAY’S CLASSIC ROCK…100.5 K-ROCK

I miss anything? And I’m sure I did. Let me know and I’ll pass it along.