CPR Promotional Check-Up - Jul 29, 2020

Win A Dog!

When Hot 89.9 in Ottawa first debuted “Win A Baby!”, that was how it was presented: you could win a baby. And as they’d hoped it blew up, they got all sorts of Mad Press™ and then they finished the reveal and announced that you would be winning about $17,000 in invitro services.

Somewhere, a very bright station that is prone to doing very bright things, is going to celebrate the Dog Days Of Summer by awarding a listener a dog. Here is the imaging:

Voice Guy -This Summer, (station) wants to give the prize you've always dreamed of. Sleek. Built for speed. Four on the floor, it comes in a choice of colors and it moves!

Voice Guy - Car? Who said anything about a car. A dog!! Yes, it's the (station) Dog Days Of Summer

[Insert contest deets]

Finish with a quick legal read: "This is Lawrence Mahanney, legal counsel to (station). No. We're not giving you a dog. That would be stupid and unethical. We're giving you store credit at the Humane Society for you to pick out your own dog. Please. No more calls. There are not going to be any transfers of living breathing items between the radio station and contest winners. I need a drink.

The Backyard Summer

This is the summer that people will be staying closer to home so savvy stations like Power in Atlanta, NOW in San Antonio and KSON in San Diego are awarding listeners things like kiddy pools and grills and meat. C-103 in Moncton now joins that exclusive club with giving away Yeti coolers full of meat and other products that allow you to nest and enjoy the warm weather.

Home Improvements

This is also the summer for home projects, yard projects, garage projects, school projects and just your basic run-of-the-mill projects. Hubbard in Cincy is giving a winner the products and resources to pull it off. The entries at the bottom are outstanding.

A Stimulus Plan

WiLD in Tampa has rolled out their campaign that will be awarding a local business with $25,000 in marketing from the station. Unless you’re sold out, why not? Stingray ended their campaign VERY happy with the contacts, inroads and networking that they were able to achieve, all while creating some greatwill with struggling businesses.