CPR Promotional Check-Up - Jul 31, 2020

The Days Of Our Lives

With the advent of social media there has been an explosion of new “dates” that more traditional calendars like Chases Almanac might miss. Like National Ex’s Day last week.

I send out the monthly dates but the morning shows especially should do a weekly look at these kinds of sites to make sure that nothing sneaks past them.

www.cute-calendar.com/calendar

www.nationaldaycalendar.com

My Annual Word Of Caution™

Judy Ellis once shot down an idea because of some insane 1 in a billion probability that someone might have an artificial limb. Or something like that. It was that nuts. I suggested that I could be hit by a meteorite but that that probability wasn’t going to keep me hiding in my basement. I’d take my chances. She didn’t think that was funny.

Here’s what you do: you play mental chess at least three moves ahead, do diligence and then deal with it because the only option is to not do ANYTHING promotionally and that has yet to work.

Know a doctor. My brother Brett is a doctor and is amused at what we do. A few times a year I’ll call him up and say “Okay, the station in Hartford is going to have listeners playing poker in a freezer truck for Coldplay tickets. What should we do?” And he’ll reply that no one can have had any alcohol, that they need to get up and stretch their legs every 20 minutes and some other stuff. Fine. We did a thing called Bound For Backstage at Power in Miami (listeners duct-taped to poles) that he actually improved. So know a doctor.

In San Francisco we came to the aid of some family who’d had some major calamity and helped them get back on their feet and got a ton of press. Which helped people to recognize this family as habitual welfare and public assistance frauds.

If you do anything like this, or any kind of marathon with people living in a room or going on blind dates, sign up, pay the miniscule annual fee and run them through www.beenverified.com The odds are that you will never get a bad hit or find some lurking arrest, but you will sleep better at night. And it’s fun for stalking cute girls you went to highschool with.

Live I

This was the first time that anyone has worked a live iphone stream into a contest. Joe Mack from Q-107.5 in Memphis went live from the streets where he was holding an iPhone that went to youstream that fed straight to the site. People tracked the live shot and unprompted, people descended on the park where he was. First person to run up and say the right phrase, won. Basically “Cash Money” or “Ticket Bandit” with a visual.

Match The Deed-Doer To The Deed-Done Location

One of the stations has a ’74 Chevy Nova to give away. (Long story) What if you posted the photos of the airstaff and photos of cars, drive-ins, dugouts, and campgrounds. Match the DJ to the venue where they lost their virginity and win. (Ford Matador: the ugliest car ever made) Basically “Do You Know The Show?” but with a visual element.