CPR Promotional Check-Up - Aug 3, 2020

Fifteen Things You Could Sell For September

First, a cluster is looking at doing a How To Market Your Local Business In 2020 webinar similar to what Beasley in Philly and Summit in Honolulu have done. Honestly, who could possibly be better and more knowledgeable when it comes to this than Radio? And it will also generate “contact” and dialogue with potential advertisers.

Okay, if you could go out and turn one of these around, what a wonderful world it would be? Two? If you got two of these going? You’d get a conference room named after you.

September feels like Phase Two to me. Summer was kind of a respite and now back to reality so a couple of these were from March/April.

Teachers Of The Week We’ve all done it as a web feature, as we should. What if you doubled up and did a traditional in-school educator and a parent who is at home trying not to screw their kid up too irrevocably.

Teachers Pet WQYK in Tampa asked people who were suddenly home-officing to post their Furry Coworker. And they did. (Gee, ya think)

What if you did that for remote-teachers and their dogs and cats and anything else they can share? Sponsored by pretty much any client because pretty much everyone loves pets.

Shoot & Share What we have learned this Summer is that people are suddenly rediscovering the joys of biking, hiking, walking, camping and other ing’s. Biggest summer for bike sales in history. Men who have been cooped up all summer with their womenfolk are going to be out in the forests taking out their angst on wildlife. The Wave in Myrtle Beach is doing “Catch Of The Day” with fishing and it’s been huge. How about doing it with…dead deer? They’re going to be posting the photos anyway so why not to us with hopes of winning something? (BTW: “Best Rack” was done by a pretty big CHR because their female listeners hunt, so please don’t send me hate mail. Send it to them.)

Chromes For Kids As done my Kiss in Boston and about to launch on three other stations: it’s an effort by the station and clients to raise funds to purchase laptops for schooled-at-home kids and distributed by the school district to families that need them.

For Your Lawyer Clients A lot of people have never heard Point Of Law but it’s a legal version of “You Make The Call”. I think it would be better if you worked with the client and come up with your own, personalized scenarios: “Chet was taking Jake to the vet when suddenly from between two cars bolted a dog that had dug a hole under a fence and escaped his back yard. Luckily Chet didn’t hit the dog! Unfortunately he swerved onto Mrs. Minerva’s front lawn and ran over her prized rose bushes and she’s suing him for $1000 to replace them. He feels the dog’s owner is liable. We’ll find out what the judge decided after these messages….”

Work Cave I don’t believe that there is a Rock station that hasn’t done Man Cave. With stay-at-home remote working for a lot of companies, what if you tricked out a listeners home office?

Athlete Of The Week High school sports might not happen. Imagine being a senior, you get to 12th grade, this is your year to be the star…and football, basketball, track, swimming gets cancelled. Do a gallery of athletes and their past accomplishments submitted by their parents. Much like the Senior Spotlights that everyone did this Spring.

Pet Food This was something that I tossed out in March. With hard economic times, people will often have to make the horrible decision of brings that pets to shelters because they can’t afford them. One of the former Wild/SFO employees in 2009 was able to get on some program where she got free dog food and she was able to keep him. Check around and see if there are similar programs in your market that you and clients can help with or create your own.

Diaper Drive Hubbard in the Twin Cities have made diapers their hook for things like hurricane relief and this past Spring did a no-contact drive to raise funds for a local diaper bank.

Sport Swap This Fall and Winter are going to continue what started this Spring with lots and lots of outdoor activities. So skiing, golfing in the south, hunting, anything outdoors. I think this is a decidedly Minnesota thing but Sports Swaps are big and usually done at places like school gyms: bring your skis or skates and trade them or sell them for a few bucks and get new ones. This could be done like a Virtual Garage Sale.

Mental Health Day As “this” continues it’s taking a toll on people emotionally so what if you were to do a day of guests and on-line classes and seminars on how to stay healthy and strong-ish through this unbelievably challenging period.

Monday Night Football KSON in San Diego and Jammin’ in New London have done Zoom’ed Happy Hours. You could do that for Monday Night Football or do what a few of the stations are doing with “backyard grilling starter packs” where a winner gets a Yeti cooler full of meat and other fixin’s for a barbecue. But with maybe frozen pizzas and beer. And Totino’s Pizza Rolls or you have no cred in the Nienaber house.

For Your Car Dealer Clients Have someone from their service department Zoom a class on Winterizing your car.

Home School Report I’ve lobbed this out a few times. K-Rock in St. Johns is one of the stations that had an on-line feature of resources for parents trying to muddle their way through education their kids remotely. I have a pretty good list of links. Ask and I’ll shoot them your way.

and finally The Baby Basket Bracket By September you’re going to see a boom in couples who are 6 months into their pregnancy. Get 64 of them and starting in early December, as they begin to have their children, eliminate them until there is the final baby born and the family should get a giant basket of products and services from clients, but all of the couples should get something too.