CPR Promotional Check-Up - Aug 10, 2020

Mug, Shots

In a perfect world, there are lots of people sitting in cubicles listening to you for 8-9 hours at a time. And since we’re always looking for different ways to engage and connect with them, what if you had a promotion where listeners send in photos of their coffee mugs. Post one a day with a little shout to the listener, their workplace and co-workers, and a client would sponsor and maybe provide a few free cups of their product to the daily winner.

Short Attention Span Smack

Kind of like group contests, LOTS of radio “celebrity gossip features” kind of blur together. A lot of us are doing the same thing with basically the same titles and names. With some exceptions.

The Comedy Channel started with an on-going very PPM Friendly show called Short Attention Span Theater. Just the meat, the funniest minute or 90 seconds of funny movies. One clip after another after another.

What if you did that with celebrity gossip. 8 seconds of who hates each other and why, each day. It would need a cheesy game show intro and outro. (Music) Cardi B thinks Mel B is a bitch. (Music).

The Wheel Of Gift Cards

We’re always looking for something, a hook, that will stand out and get people to attend our appearances.

When he was at Fly 92, Terry O’Donnell did The Amazing Box Of Potential Awesomeness. It was at every remote and everyone who attended registered for what was inside….which was revealed at the end of the broadcast. It could be movie tickets. A medium size t-shirt from a client promotion three summers ago. Tickets to a concert. You just never knew.

People. Love. Giftcards. So what if you worked a prize fee into your remote package, by a bunch of various gift cards and cover a wheel with them. Every five minutes during your appearance have a listener spin. If it lands on an occupied square, they win it. If it was already won, they spin until they get something. People would most assuredly come, Ray.