CPR Promotional Check-Up - Aug 19, 2020

“Or The Cash Equivalent”

A common refrain in this missive has been that we’ve desensitized the audience to “Win $1000!” that it really doesn’t mean anything. If it did, more than 4% of people would join in our reindeer games.

Cash can be more than cash. Cash can “buy stuff”. One of the Newcap stations took $2500 and turned it into “Win gas for a year”. The phone system has only recently come back on-line.

‘DJX in Louisville pulled the higher stats in Alpha last year with “Win $1000 In Ceramic Cats…Or The Cash Equivalent.”

So, with your inevitable group contest next month, what if you did “Win A Thousand Dollars In Netflix” or “Win $1000 In Home Delivered Pizzas” or “Win $1000 In Walgreens-brand Hand Sanitizer…Or The Cash Equivalent”?

Back To School

If kids DO go back in your market, it’s going to be a combination of stress and relief for parents.

One of the stations is imaging their group contest as money to buy school supplies. But to insure that the imaging doesn’t become wallpaper, they’re going to compare Back To School in 2019 and Back To School in 2020:

Then….

Mom (sullen) – Okay Tim and Debby, time to get in the car and go buy your school supplies.

Tim and Debby (sullen) – Alllll…..right.

Now…

T&D (Excited) – Where’s mom, we need to go and buy our stuff!!!

Mom (Excited and yelling from outside) – I’m in the car, kids!!!!

Toss The Teacher

96.1 NOW-FM has magically converted free skydiving from a client into a way to help teachers raise funds for their classes. The teacher that raises the most money gets to jump, it will be filmed so the class can join in the experience AND a $1000 donation will be added to the haul for their school.

One of the Entercom stations in Denver did it as Toss Your Boss for Secretaries Day. The boss of the “winning office” was miked and screamed profanities all the way down. But as soon as she hit the ground she started yelling about how cool it was and she wanted to do it again.

Something That Legal Might Actually Approve

There are two things that we most assuredly know:

• Teachers spend money out of their own pockets for supplies for their classes.
• Dating back to when Marconi was interning, if you set a cash goal and then shave your head when you reach it, you will get coverage.

So what if you did that as “Cutting Class” and teachers who hit their goals get their heads shaved? The third thing that we most assuredly know is that every school has a cool teacher who will do this.