CPR Promotional Check-Up - Sep 18, 2020

‘Roid Rage

In a moment that will truly define 2020, we’re getting buzzed by an asteroid on November 2nd. Who had that in their pool?

We are in Radio so it behooves us to acknowledge what will at least be a trending blip for 24 hours.

First, its possible to install the old arcade game Asteroids on your site. For a day invite listeners to blast rocks and save the planet. I have tips on “installation” from three techies. “Blasteroids”?

Or just use the SFX as your bumper music.

One of my real radio memories from being a kid was one of the DJ’s at Stereo 101 (KDWB) in 1979 going out in the station parking lot on the day that Skylab was reentering, drawing a chalk target, and sitting in a lawn chair with a football helmet on his head. I believe he read a Harlequin romance novel and checked in with terse “Yes Bob, I’m still alive” reports. I remember that listeners brought him food and joined him wearing various athletic headgear.

One of the iHeart morning guys did this on the roof of their building a couple of years ago during a space junk scare.

Wired in Philly once had a Santa in a sleigh fly across their site. They gave a time frame and if you were quick and clicked on it, you won. WOW Country in Boise did that with ducks flying across their site. Click on it and win a giftcard to Cabellas. So there’s always that option with a flying rock.

Drive-Thru Halloween

A couple of stations are MacGyvering “drive thru Halloween events”. Even if this wasn’t the delivery method, it would still make a great video as the morning show prepare their home for trick or treaters on the 31st.

A Podcast You Might Not Have Heard Of

A Radio Guy was looking for a theme for a Podcast.

There’s a write who does a “local history” column in the Sunday paper here and he will mix it up and appears to have a pitch count. Usually someone famous and forgotten from Minnesota. Then something like last week where it was about Japanese nurses studying at the University of Minnesota who got interned during WW II and volunteered their services with veterans at Mayo.

Every five or six weeks he’ll spike in a famous crime or unsolved murder or missing person. I sent him something to look at for consideration and we got into a discussion and the mysteries are the ones that get the most engagement, ie: he gets inundated with people who have theories. He actually pointed me to Reddit to look at some of these topics and how they just go and go and go. “Everyone wants to be Joe Hardy or Nancy Drew.”

So…there’s something to file away.

In fact several very talent women at iHeart in Birmingham have a Podcast that just focuses on “southern mayhem”. It’s pretty addictive.