CPR Promotional Check-Up - Oct 5, 2020

To Add To Your Halloween Arsenal…

…Pet Psychics. Yes. They exist. And if you can get one, oh the fun that you will have. And they can Zoom.

So, we’ve seen what will happen when we request people to share photos of their pets. What kind of response do you think you’d get if you offered to have someone “read” pets? Right. Here is one of many who will do it and she’s very Radio Savvy as evidenced by her scrolling resume at the bottom of her page.

Homeroom Heroes

“Heroes” have been a big theme for Radio promotions since March. They come in all varieties, themes and sizes. Mix in Cincinnati is honoring teachers. Boom. Homerun with the Homeroom.

Playing With Your Food

As has happened in Minnesota and Washington, the cancellation of the NY State Fair left kind of a giant gaping hole that 93Q tried to fill. And working with the Fair, they were able to save the butter carving contest.

Up next is Halloween. Having people submit their pumpkin creations is kind of a no-brainer.

The Price Is Wrong

Since the dawn of time, when Cave DJ’s stumbled out into the blinding light, “pricing games on the morning show” have been a hit. 99.1 HIT-FM takes the opposite approach to the game whilst plugging the sponsors products.

Win $1000 In Pumpkin Spice Latte’s…Or The Cash Equivalent

I’m genuinely excited about Fall contesting.

‘DJX in Louisville is going to be starting with the aforementioned Karen Cash. One of the stations is presenting their local cash contest as being done by a Texas oil billionaire who is giving away his cash so he can stay out of the next tax bracket. “That’s when them sumbitches at the I R FREAKING S start wanting to look at your books. I don’t need that right now. Not with my most recent divorce and Trixie wanting some of that augmentation.”

You can’t go wrong with “or the cash equivalent.” One of the Alpha stations is going to start “Win $1000 in handsanitizer…or the cash equivalent.”

And somewhere an iHeart station is prepping for “Win $1000 In Pumpkin Spice Lattes…or the cash equivalent.” The imaging will be done by a Basic Girl with occasional appearances by Pumpkin Spice, an original member of the Spice Girls until “I got kicked out by that beyotch Baby.”

Promotions is the Art of creating a message that will cut through and get noticed. This will.