CPR Promotional Check-Up - Oct 8, 2020

“Win $1000 In Pumpkin Spice Lattes”

It launched Monday at 92.9 JACK-FM in Dayton and the timing couldn’t be better:

Americans More Excited Than Ever About Pumpkin Spice Season
September 30, 2020

The Bottom Line:

• A survey finds 54% of Americans looked forward to pumpkin spice-flavored coffee season more this year than ever before.
• One-third of those polled plan to stock up on pumpkin spice coffee this year.
• Men rank “all things pumpkin spice” among the top three things they look forward to this season, along with football and the change in weather.
• A separate survey finds 49% of Americans say being stuck in quarantine forced them to become their own at-home barista.
• Source: Marketscreener

“Key Words”

We’re going into a month where Halloween is your theme that you can wrap yourself in and bathe in and apply to everything.

Like…group contesting and “And here is this hours word to text.” Snore.

One of the stations has tickets to a haunted house that will be awarded with a text-to-win contest. The word will be given via séance a couple of times a day via “Tammy the Ticket Intern” who lost her life in a tragic prize wheel accident in 1983 and is spending eternity folding t-shirts in the prize vault. (“Vault” sounds bigger than “closet”.)

Calendars

Calendars are the gift that says “I feel like I need to get you something but I don’t know what”. There wouldn’t be seven kiosks selling calendars in every mall if they didn’t work.

Preston & Steve at WMMR in Philly do one with “attractive female” listeners.

And John Debella at ‘MGK in Philly does one each year with listeners cars.

Then think about something that would be locally specific that maybe you could solicit for photos of. For instance, here in the Twin Cities? “Decks”. You’d have to live here to get it. Buffalo? Garage bars. St. John’s? Sheds.

Christmasks

The above-mentioned ‘MGK is selling Halloween themed masks on line.

A smart station would get some holiday designs and have them available for sale, for charity, through their site.

Christmas Coupons

In terms of prize fulfillment, what if you did a week of contesting as “Christmas Coupons”?

Obviously, “Hugs” and “Making you breakfast” and “Making the bed” would be out, but you could theme it as the kinds of coupons kids give to parents, and also work in a few “Ryan will come over and mow your lawn” and “Tammy will wash you car” kinds of coupons.