CPR Promotional Check-Up - Nov 5, 2020

A Drivethru Boo

This is a really great video from Sonoma Media Group that shows how their drivethru Halloween event worked. Very cool.

Santa-tising

Some of the best promotions ever started with a person just pulling a name out of thin air and then you just HAVE to build on it. It’s too good to let get away. Which is what happened when a Music Director came up with Santa-tising as a name for “gift packs” of hygiene stuff for the holidays. A plastic seat cover for the couch is a given. One of the annual Thanksgiving homeruns has been stations that have traded out some maid service to go and clean up afterwards. C’mon? How great of a prize is that? WiLD in Tampa has annually award the airstaff to a winner to come in and do all of mom’s chores on Mothers Day. This year? Not so much. So they awarded a full cleaning from one of those companies in Haz Mat suits that will come in and clean up after a quadruple homicide that triggered a toxic spill of chemicals. And it was done for trade. So…what if you did that for the day after Thanksgiving? Or the day after Christmas?

Thanksgiving Proxies

Repeat after me: “This is going to be a weird Thanksgiving.”

A lot of families are not going to be gathering in person for obvious reasons, so it looks like one of the stations is going to take a stab at bringing all the solo diners together for an hour of sharing via Zoom what they’re eating, what kind of cocktails they’re taking stabs at and maybe even an attempt at recreating the Macy’s parade with kids toys on the morning show host’s dining room table. (Helium balloons with markered-on characters are a given.)

One of the stations did a proxy thing for Christmas where the morning guy dressed up in a suit and went to club events where you could drunkenly tell him off and get it out of your system so you don’t unload on your boss at the company party.

For this Thanksgiving, you could have each of the talent do a short clip representing a relative who you would have had to sit next to at dinner. So if you’re bored, click on “Aunt Gabby” who proceeds to laugh about the time you accidentally made doody at Thanksgiving when you were three and how cute that was.

You’d also want:

1. The one-drink-and-belligerent cousin
2. The uncle who says just really inappropriate stuff without a clue.
3. Mom who asks when you’re going to settle down
4. Penny pinching dad. “I got this bird at the Kwik Trip last night! 4 cents a pound. Eat around the brown spots.
5. Sullen sibling.
6. Sibling whose kids are smarter than yours.