CPR Promotional Check-Up - Nov 9, 2020

Turkey Bowling

Jay Kruz at Hubbard in Cincy has bowled many a turkey and has garnered more TV coverage from it than most stations get in a lifetime. He offers this sage advice:

• We use an ice rink, so the turkeys slide… don’t do it on a street since they’re not perfect spheres.
• If your market has temps above freezing… be warned the turkey might start to thaw and you’ll be dealing with some liquid grossness if the package gets a tiny tear in it. (We haven’t encountered this problem since its usually pretty cold at the end of November for our event)
• Be prepared for the possibility PETA or some other group shows up and complains that you’re desecrating animals and/or wasting food that should go to homeless people. (Our event raises money for a food bank / homeless shelter.)
• **Make sure the TV cameras know about this. We usually get on at least 1-2+ channels.
• Banner the sides of the “alley”, directly behind the pins (ground and wall), and directly behind where the person is throwing from to make sure logo gets on TV and in print.

She Squad

One of the stations did Kick Ass Chick Of The Week as a mid-day promotion to honor their female audience members that kick ass in life.

A station-to-remain-nameless is going to do a “Girls Rule” version of that as “She Squad”. Tell us about yourself or someone you know who is a Shero and every Friday there will be a listener hooked up with spa services, shopping, food and fitness.

The 12 Cars Of Christmas

One of the stations has been approached to give away a lease for a car. Ugh. I hate these contests. Nothing makes us possibly sound more cheap or petty than giving somebody something that we’re going to take away.

I believe it’s been fixed. One winner will get a new car every month for a year. Okay, now that sounds large and the whole “lease thing” is lost in the hook.