CPR Promotional Check-Up - Nov 17, 2020

Toy Drive 2020

Unless you’ve actually been to the Chet Buchanan toy drive at KLUC in Las Vegas, it would be really hard to gauge just how huge it is. It would be like trying to explain Disneyland to someone whose life experience with family attractions was when the strip mall in Waconia brings in a little carnival with a petting zoo and Tilt A Whirl for their Krazy Daze event in August.

It is hands down, absolutely, the biggest toy event in the Radio industry.

People want normalcy and right now it would be kind of a d move to suddenly pull 8000 bikes, 700,000 toys and $300,000 in gift cards out of the system, so, they figured out a way to safely pull it off.

The key element, the hook, the draw, which is the idiot living on a scaffold will continue but the activity at street level will be made safe for everyone involved. It’s a drivethru and you won’t be getting out of your car, but they’ll still have themes and elements to brighten up the experience. All the deets are at kluc.radio.com/events

Your Goal For 2021

There are these great local/regional groups and agencies that actually get stuff done. They’re not just a charity that collects a ton of money during a disaster or economic downturn and you have no idea where it went, but their work is tangible and you can see the results.

The Cajun Navy has been unbelievably effective during gulf coast hurricane and Roula and Ryan are shining their bright light on them to help advance their cause and raise funds for the work.

You should see if there’s an over-looked group in your market that could use you big booming voice to help them out.

Date Nights

One of the Summit stations has done pretty much every huge cash contest that you can think of from the Fugitive to Secret Super Stars. BIG big prizes. And then, they did “Food & A Flick”. You won two movie tickets and $30 to a chain restaurant, which they rotated. Applebees one day. Olive Garden the next….and it almost broke the phones. It was bigger than everything else they had done.

Why? It seemed “attainable”. And as Bill Tanner said, “Who doesn’t want a free night out”.

So Mix in Cincy is doing that. And my lawyer has asked me to note that NO NO NO NO: you do not win Jay Kruz.

But Patti Marshall adds “If the price is right and it’s a direct bill with no agency fees, you can have him.”

Thanksgiving Imaging

In the US, that’s the next big thing and since I got four requests for imaging copy yesterday, people might be working on it.

When Joey Tack was at Hot in Knoxville he created a series that ran in groups of three, like, “This Thanksgiving week we’re thankful for public restroom doors that open in, the guy who removed the poke feature from Facebook, and the unfollow option on Facebook.”

There was also:

• The server at McDonalds who slips you the extra nugget
• 240 characters on Twitter
• Pumpkin Spice Roll-on deodorant
• Whatever was making scratching sounds in the wall has stopped and hasn’t started to smell yet
• That stripes are slimming
• The emoji for “conflicted”
• The sneeze guard at the salad bar

Other imaging from past Thanksgivings?

• Pass the gravy? Good. Lateral the gravy? Bad and a loss of a down
• (Station) We’re the weird cousin at Thanksgiving that you only see once a year and smells like cats
• When you’re sitting in Granite Falls, Minnesota this Thanksgiving and Aunt Dottie is showing you slides of her Seniors bus tour of civil war battlefields, remember that you can stream us at (site)
• In the Thanksgiving of Life, we’re the giblets. And we’re cool with that. Really.
• Isn’t weird that your uncle Dave the proctologist, always wants to stuff the turkey. This Thanksgiving when you have your hand up some birds butt, be sure that you’re streaming us at (site) Think of us as mood music.
• More music, less Tryptophan.
• Yes, we watch the Macy’s parade just for the balloon mishaps.
• Eat your cranberry sauce, because somewhere in Indiana there are starving strippers who don’t have it to wrestle in.
• When it comes to family get-togethers, (station) puts the “fun” in “dysfunction”. Happy Dysfunctional Thanksgiving.
• Don’t think of these as commercials, think of them as a really boring Thanksgiving football halftime show.
• If pink is the new Thursday, than black is the new Friday.
• Celebration the busiest identify theft day of the year, happy Black Friday from (station)
• If you and your cousin are breaking the wishbone to see who gets the last glass of wine, then you should both get to a meeting. Happy Thanksgiving from your friends and sponsors at (station)
• Just remember at Thanksgiving don’t mention your cousins “thing” with the “thing”, your uncle Bob’s issue with you-know-what and that your parents still listen to (competition). Some things are just too embarrassing to mention in polite company.